User Aware Video Optimization



User-aware Video Optimization

 

Pacing – Just in Time Optimization
Rather than delivering an entire video as quickly as possible, Pacing – also known as ‘Just-in-time’ delivery – serves each video stream to match the pace at which a person is viewing it. This further opens up bandwidth to enable more concurrent sessions. Although there are various ways of implementing Pacing solutions, the most efficient way is to analyze the content of each video and to optimize each part as necessary: something that Deep Packet Inspection (DPI) can’t do.

 

  • Lossless technique
  • Makes sure the video downloads at the speed in which it is viewed
  • Saves radio bandwidth


Statistical Caching & Transcoding
Seamless Access analyzes user viewing patterns in real-time to optimize and cache only frequently accessed videos. According to Mobixell ’viewer abandonment‘ studies, about 50 percent of viewers abandon mobile video half way through watching. Seamless Access employs innovative technology to optimize and deliver only the viewed parts of clips. This leads to less resource usage and more bandwidth savings. Operators can choose to optimize those segments only, reducing resource usage whilst still providing bandwidth savings.

 

User-Controlled Video Optimization (Interactive Toolbar)
Mobile Operators can offer subscribers the Interactive Toolbar to give them control over how they consume mobile video under changing circumstances. Similar to the fuel economy switch on automatic transmissions, the Mobixell Interactive Toolbar lets subscribers make a financial decision when choosing to view video in either high performance or economy mode. For example, when roaming, subscribers can switch to ’economy’ mode to reserve data.

 

Policy-Based Video Optimization (PCEF)
By implementing the policy and charging rules function (PCRF) in Seamless Access, mobile operators can choose to apply or not to apply optimization techniques for each user according to the rules database. This is something that the Seamless Access policy and charging enforcement function (PCEF) can enforce. For example, an operator might want to set how optimization is applied for video that is streamed to different types of users – for example, prepaid users who are charged by packet, or roaming users who might receive all their video optimized by default and have controls that they can use if they choose to turn off optimization.


May 15, 2012
Mobixell to Expose Secrets of Mobile Video Optimization
Jun 12, 2012


Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."