— Video & Web Optimization



Seamless Access Video Optimization & Web Acceleration

 

Mobixell Seamless Access is designed with the flexibility to handle the complex challenges of today’s mobile network data traffic and to adapt to meet the needs of the evolving mobile landscape. For mobile subscribers, video is an important indicator of network quality. So Mobixell makes it a top priority to help mobile operators deliver high quality video and services without undue increases in network investment. Seamless Access makes it even easier for operators to deliver effectively optimized content, significantly reduce the cost of delivering that content, deliver new innovative services and improve their subscribers’ user experience.

 

Main modules:

 

Video Optimization – An Intelligent, Context- Aware Video Optimization platform that balances video optimization and delivery with the desired user experience.

 

Web Acceleration – Intermediary between the wireless network and Internet content and services. It enhances the subscribers' Internet browsing experience while saving mobile network resources by accelerating browsing response time and optimizing the presentation of Web pages on mobile handsets.

 

Customer Engagement Tools – Help operators engage their customers by providing various communication channels such as event driven out of band (SMS), in-line (Interstitial Pages) and continous realtime communication (Interactive Toolbar).

 

Benefits

  • Lowest TCO Available – The holistic context-aware approach incorporates a long list of optimization methods that leverage the “optimize only when needed” concept.
  • Network Simplification – Mobixell Seamless Access is a single network component that integrates all data service functions, thereby reducing the data network complexity. By consolidating the control of all data traffic services into a seamlessly integrated platform, operators benefit from simplified management and cost efficiency. Seamless Access also provides flexible rule-based policy and charging control plus monitoring and investigation tools to analyze network status and user behavior.
  • Future-proofing – Solution that supports rapidly expanding networks and designed to easily integrate with 4G/LTE networks as they are implemented. This reduces the need to invest in costly forklift upgrades for optimization systems as network conditions evolve.
  • Increased user loyalty – Through brand differentiation with superior video service delivery, Mobixell Seamless Access provides mobile operators with the tools to satisfy subscribers’ expectations for video experience, regardless of what type of mobile device they use and to what network conditions they are subject.

 

Features

 

With a focus on User Experience and True Resource Optimization, and not just data volume reduction, Seamless Access comprises some of the industry’s most advanced video optimization techniques:

 

  • Network Awareness – Dynamic Bitrate Adaptation dynamically selects the optimal bitrate to match the changing network conditions governing the performance of each individual device, reducing buffering and stalls.
  • Congestion management using the Mobixell EVO approach selectively applies optimization only when needed.
  • Device Awareness – Optimizes content for any of hundreds of types of devices and their supported codecs and format, including new formats like WebM/VP8.
  • User Awareness – Statistical Caching and Optimization analyzes user viewing patterns, then caches and optimizes only frequently viewed video content. In addition, Seamless Access optimizes and delivers only the viewed parts of clips leading to lower CPU resource usage.
  • Content-Awareness – Analyzes video scene complexity and quality to determine the best algorithm to apply (high-efficiency transrating, for example) ensuring the best possible Quality of Experience (QoE).
  • Traffic Orchestration – CAPEX savings through built-in load management (LDM) provides an alternative to standard costly LBAs in large networks with high traffic volume.
  • Policy-based video optimization (PCEF) – The Policy & Charging Enforcement Function (PCEF) lets mobile operators choose when and how to apply and enforce optimization techniques for each user according to PCRF definitions.
  • Customer Engagement Tools – Helps operators engage their customers by providing various communication channels such as event driven out of band (SMS), in-line (Interstitial Pages) and continuous realtime communication (Interactive Toolbar).

Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."