Seamless Access Multiservice Platform
Mobixell Seamless Access is an intelligent converged mobile IP traffic management solution designed to support next generation mobile Internet and broadband services from mobile, portable and fixed devices. Seamless Access sits at the core of the mobile data network allowing robust, centralized and intelligent decision-making to be applied to all types of mobile data traffic, seamlessly orchestrating the way services and network elements interact with one another or orchestrating the use of other enablers for services, and selectively applying value-added services when required on a per application and per subscriber basis.
Benefits
Network Simplification: Mobixell Seamless Access is a single network component that integrates all data service functions, thereby reducing the data network complexity and avoiding the proxy chain trap that stems from deploying disparate solutions in proxy architectures. At its core, Seamless Access contains a state-of-the-art rule engine for facilitating an operator’s managed policy configuration. By consolidating the control of all data traffic services into one unified solution, operators gain simplified management and cost efficiency.
Brand Differentiation: For better or worse, mobile Internet and specifically video are changing the way people communicate and relate to one another around the world. As people rely more and more on their mobile operators and devices for their content and communication needs, their expectations for performance increase. Seamless Access helps mobile operators to provide excellent customer experience that makes mobile social interactions smoother and more satisfying. Enabling services such as content filtering, Seamless Access also contributes to family safety by helping parents reduce the likelihood of dangerous social interactions such as cyberbullying and stalking.
Enhance Profitability: By reducing the cost of delivering services, Mobixell Seamless Access enables mobile operators to provide more services at better rates and higher quality. Additionally, Seamless Access can make it possible for mobile operators to offer subscribers services with tiered pricing schemes that are easy to understand. That makes it easier for subscribers to make more transparent financial decisions about the services they consume.
Constrain Costs: Mobixell Seamless Access reduces the hardware footprint required for mobile operators to provide high-quality services to subscribers. Fewer servers are needed for standalone solution components that are built into Seamless Access. As much as 90% less hardware compared to competitors to support highly effective video optimization. Most significantly, Seamless Access reduces the number of network resources needed to provide optimized video, which in its non-optimized format accounts for more than half of mobile traffic. All these savings in physical assets reduce power consumption and reduce cellular and microwave transmission load.
Features
Mobixell Seamless Access offers the following revenue generating premium services:
Customer Engagement Tools
Tools that help operators engage their customers by providing various communication channels such as event driven out of band (SMS, MMS, E-mail), in-line (Interstitial Pages) and continous realtime communication (Interactive Toolbar).
Next Generation Content Filtering
A child safety service for parents who want to protect their children, while providing them maximum freedom and minimal parental intervention. In this day and age, simply blocking a service is insufficient. An innovative service enabling monitoring messages and personal content is required to keep parents in the know.
Content Adaptation
Mobixell Seamless Access Content Adaptation module brings the ultimate Internet browsing experience to any mobile device. The service enables Flash Video on iOS devices (e.g., iPhone, iPad) as well as real-time reformatting of Web pages to the mobile domain- a patented technology which analyzes each object in the page, and prioritizes them according to their importance.
Content Filtering
Mobixell Seamless Access Content Filtering module allows mobile operators to manage premium content policies by dynamically controlling which content is being requested by or pushed to subscribers. The Content Filtering module includes dynamic content filtering, age verification, parental control, real-time rating and verification of content. This module can be extended with advanced anti-virus support.
Mobile Advertising
Mobixell Seamless Access Advertising module allows mobile operators to maximize advertising revenue, drive response rates, and maintain the reputation of their brands. It allows mobile operators to offer advertisers insight into individual subscriber behavior, allowing them to tailor and promote advertising that is relevant and of value to the subscriber. Mobile Advertising enables operators to cooperate with content providers in order to offer new personalized services for the end user.
Analytics
Mobixell Analytics enables mobile operators to make intelligent, strategic decisions about their mobile internet and mobile broadband service offerings from a comprehensive set of analytics geared towards understanding subscriber behavior and the impact of services delivery on network resources.
Smart Charging
Mobixell Smart Charging capabilities help operators to address the challenges of becoming a “smart pipe” and offer their subscribers various tiered data plans. Main features include: Interaction and Notification Tools, “True” Zero rating (e.g. entire website vs. packet-level domain filtering), Reliable tracking of rich media consumption, Dynamic business logic/new services via workflow, tracking of Browsing events and Built-in multi-channel Advertising.
