Quality of Experience



Quality of Experience (QoE)

 

Up to 96%* of subscribers are frustrated with their mobile video experience. Subscribers perceive their network quality as directly linked to the video experience they receive. Users who experience fast, smooth, high-quality video over the mobile network better-appreciate their mobile operator’s network, and are less likely to churn to competitor networks.

 

Mobixell Seamless Access has developed technologies that have been field-tested in global tier-1 cellular networks to provide superior video experience, initiate faster video playing, continuous no-buffering video play back, and superb audio quality. Mobixell video optimization techniques significantly reduce video traffic volume while delivering visually lossless video to ensure excellent user experience.

 

Mobixell Seamless Access provides consumers with Quality of Experience (QoE) benefits in a number of ways:

  • Smoother video streaming – Video buffering, freezing, skipping and other latency issues are significantly reduced, even as network conditions change dynamically for each individual user.
  • Visually lossless video – Although Mobixell Seamless Access VOS can reduce a video stream’s bandwidth consumption by up to 45%, most users experience no visual degradation of streamed video.
  • User-level control of video optimization settings – With the Mobixell Seamless Access User Engagement Toolbar, subscribers can control level of optimization, background updates and other factors on their devices that effect how video is handled.
  • Device-tuned video delivery – Mobixell, over the course of more than a decade, has compiled, and continuously updates an extensive library of dozens (and in some cases hundreds) of parameters for practically every rich-media capable device available. Fine-tuning video that is delivered to suit each device ensures that each user experiences optimal video delivery.

 

How to measure video quality?

 
Objective Metric - PSNR

  • Peak Signal to Noise Ratio
  • Based on mathematic model
  • Measures the ratio between original video and noise added by transcoding
  • Indicates quality degradation

 

Subjective Metric - MOS

  • Mean Opinion Score
  • Evaluated by real users
  • Video is projected and its quality is scored by each user
  • The final score is the group mean score
  • The standard defines: Video projection environment conditions, minimum group size, score scale

May 15, 2012
Mobixell to Expose Secrets of Mobile Video Optimization
Jun 12, 2012


Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."