Although operators have little presence in advertising today,advertising represents an emerging opportunity that operators are uniquely positioned to address.

They have unique assets that advertisers value - operators have a direct relationship with customers.They collect vast quantities of customer data, which they can use to develop profiles of their subscribers, including demographic characteristics,personal attributes and preferences, based on behavioral targeting considerations.

Mobixell Ad-It allows operators to combine all these unique customer insights to offer highly targeted, localized
advertising promotions and campaigns.

Mobixell Ad-It enables operators to leverage and maximize the advertising experience practically anywhere, on any device, and at any time: across mobile, PC and TV, as well as over fixed,wireless, and other networks and media channels.

Moreover, Mobixell Ad-It assists operators with developing solid
relationships and sustainable business models with local and global
advertisers and media agencies based on its comprehensive
Ad-sales market-place platform, as part of the overall Ad-It solution.

Furthermore, Mobixell Ad-It provides the right mechanism for a direct
interactive response channel for the customers and a feedback loop to
advertisers to allow them to track advertising performance.