Barcelona, Mobile World Congress 2009 - Mobixell, a leading provider of innovative mobile multimedia and advertising solutions, has today announced a partnership agreement with mobile and digital advertising experts OgilvyOne, to deliver end-to-end mobile advertising solutions for mobile operators. OgilvyOne, the global direct and digital unit of The Ogilvy Group, has teamed up with Mobixell to deliver a complete commercial and technological package which includes: advertising, brand management, consumer profiling, campaign planning and execution, ad serving and rich media delivery.

A key factor influencing the partnership with Mobixell was both the company's experience in delivering Telco grade solutions for the mobile multimedia space and the unique features of the Mobixell Ad server itself.

Jonathan MacDonald, Senior Advertising Consultant at OgilvyOne comments: "This partnership will enable Ogilvy to tap into best in class technology to continue to develop industry leading mobile applications for our clients.  Mobixell has an impressive track record in delivering high-end solutions to Mobile Operators and the quality of their solution, combined with their expertise in the mobile multi-media world played a big part in our decision to partner with them. The real time capabilities of Mobixell Ad-It opens up a host of new advertising inventory opportunities for operators. The blend of talents from both companies has already delivered impressive results for our clients in Europe and Asia and we're looking forward to engaging with Mobixell on future campaigns."  

According to Avichai Levy, Executive VP Marketing at Mobixell:  "This partnership combines the unique strengths of each company and makes for a powerful proposition for operators and advertisers looking to capitalize on the rise of the mobile advertising market. With marketers now, more than ever, looking to deliver high ROI from their campaigns we can offer opportunities which, pound for pound, deliver the highest impact and the most effective means of targeting consumers." 

About Mobixell Networks

Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators' assets to introduce new revenue streams. Mobixell provides tailored solutions for multimedia processing and adaptation, and multi-channel mobile advertising to over 300 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in late 2000, Mobixell is a US Based company with additional offices in the UK, Germany, China, and Israel.

For more information, visit the company's website at http://www.mobixell.com

 About OgilvyOne Worldwide

OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 130 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships.  The roster of clients is equally balanced between global clients including American Express, Cisco, DHL, IBM, Lenovo, Nestlé, SAP and Unilever, and leading clients in our local markets.  OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.F

For more information, please contact:

Media Contacts:

Kirsten Scott / Tim Focas

éclat Marketing

Email:  mobixell@eclat.co.uk 

Tel:     +44 (0)1276 486 000

  Jonathan MacDonald

jonathan.macdonald@ogilvy.com - Tel: +44 7768 307603