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Feb 16 2009


Mobixell to provide Multimedia Messaging (MMS) support package for the iPhone

iPhone users to send and receive MMS for the first time

Mobixell's MMS iPhone solution is to be displayed at Mobile World Congress 09 stand 1J36 hall (1)

Barcelona, 2009 - Mobixell Networks, a leading provider of innovative mobile multimedia and advertising solutions, has announced a new multimedia messaging support package that enables iPhone users to send and receive MMS messages to and from any device. Mobixell's MMS iPhone solution, an add-on to Mobixell's Rich Media Service CentreTM (RMSC) which is already widely installed in mobile operator's networks worldwide, encourages traffic increase for the operator by enabling an MMS style experience via email for the end user. This includes, retaining the original rich media presentation experience, the forwarding of email to MMS to any device and retaining the iPhone profile usage for media adaptation.   

The previous absence of support for MMS by the iPhone has been a source of much frustration for both subscribers and their friends. This new solution enables MMS messages to be sent to any private e-mail address and also enables text and image attachments that can be embedded within the message body for improving and optimising the user-experience. Other attachments such as audio and video can be presented as clickable icons with no application installation required. One of the other key features is the ''easy to reply'' MMS service. Based on Opt-In users Database, the Mobixell MMS iPhone solution replaces the iPhone Mobile Station Internet Subscriber Directory Number (MSISDN) with the registered primary email address and adapts the sender and additional recipients to enable easy-reply.  

Avichai Levy, Executive VP of Marketing for Mobixell stated, "The Mobixell scalable solution means that iPhone users will be able to enjoy the best possible rich media experience of sending and receiving MMS messages from their friends regardless of their device or network. Mobixell, as leader in the Mobile Multimedia area, bridges the traditional Multimedia Messaging world and the iPhone world, helping Mobile Operators to provide their users with the best user experience, regardless of their handset.''.

 

 


Press Releases Archives


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February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said