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Feb 16 2009


Mobixell partners with Spanish mobile advergaming company Unkasoft to deliver multi-channel, rich-media advertising campaigns including in-game adverts

Barcelona 2009 - Mobixell, a leading provider of innovative mobile multimedia and advertising solutions, is partnering with Unkasoft Advergaming, leading provider of advergaming and mobile marketing, to deliver multi-channel, rich-media advertising campaigns including in-game adverts. 

Both Mobixell and Unkasoft Advergaming will display the solution at this year's Mobile World Congress in Barcelona on stands J36 (hall 1), and CY11.  The alliance between the two companies will allow mobile operators and content providers to offer a comprehensive multi-channel mobile advertising solution to brand owners, which includes the option of ad-funded games. 

Unkasoft Advergaming delivers a mobile gaming platform to mobile operators and publishers, which allows third party advertisers like Pepsi and Toyota to insert advertising messages inside free video games, offering a powerful personalized and interactive medium to engage with subscribers.  The partnership with Mobixell, to create a joint solution, composed of Unkasoft's Advergaming platform and Mobixell Ad-ItTM multi-channel ad-server solution, allows existing and prospective customers of both companies to deliver high quality, multimedia adverts across multiple channels, including WAP, SMS, MMS and video, as well as the highly interactive and engaging gaming medium.   

The joint solution enables the dynamic insertion of rich media adverts in games, as part of a unified multi-channel campaign management environment. Contextual, behavioral, demographic or location-based criteria are, ensuring optimal relevance for the consumer, whilst enforcing policy and privacy protection.

"The partnership with Mobixell brings the Unkasoft  Advergaming solution to the most innovative operators, which employ multi-channel advertising solutions," said Juan Antonio Muñoz-Gallego, Co-founder Unkasoft. "Operators and brands can now engage the users in an interactive and personalized manner. I believe this joint solution offers a win-win situation for the mobile operator, the brand owner and the user." 

Operators are seeking proven solutions that create additional revenues streams," said Avichai Levy, Executive VP Marketing, Mobixell, "Through this partnership, our customers can now enjoy in-game mobile advertising, which is a fertile ground for brand owners and creative agencies, and an area rich for exploitation by mobile operators and content providers."

About Mobixell:

Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers.  Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators' assets to introduce new revenue streams.  Mobixell provides tailored solutions for multimedia processing and adaptation, and multi channel mobile advertising to over 300 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in 2000, Mobixell is a US Based company with additional offices in the UK, Germany, China, and Israel.

For more information, visit the company's website at http://www.mobixell.com

 About Unkasoft Advergaming:

Unkasoft Advergaming, (www.Unkasoft.com) develops advergaming marketing applications that let companies incorporate their branding into video games that customers download to their mobile devices. With Unkasoft's personalized, nonintrusive approach, customers enjoy a dynamic, interactive experience that creates favorable awareness for companies and their products. Unkasoft offers a library of ready-to-deploy mobile video games as well as custom game development. Unkasoft clients include Pepsi; Toyota; Vodafone; Renault; Nokia; Oxfam, an international relief organization, and others. With offices in Madrid and London, Unkasoft was named the Spanish European 2008 Dell Small Business Excellence Award winner

 


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February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said