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Feb 12 2009


Mobixell Launches Videon Version 3.0 for quality Mobile TV experience

Mobixell VideonTM 3.0 provides advanced rich media adaptation and delivery platform for Live TV, VOD and Web content

 Mobixell will display the solution at this year's Mobile World Congress in Barcelona on stand J36 (hall 1)

Cupertino, CA - Mobixell Networks, leading providers of innovative mobile multimedia, Mobile TV, and Mobile advertising solutions, today announced the launch of VideonTM version 3.0 - Mobixell's mobile TV and Video product for operators.  Mobixell's VideonTM, which is commercially installed at various mobile operators around the world, enables the delivery of new video services from Video on Demand and live channels to internet video, over a vast variety and diversity of mobile devices, domains and networks, simply and at optimum quality. It has been developed to help operators to drive traffic growth for on-device video entertainment and to create the ultimate experience for end users consuming rich media on a mobile phone. The advantages of VideonTM version 3.0 are the integration of a mobile internet gateway, an acquisition system, ad injector, streaming server and bit rate adaptation technology - all in one product.

The VideonTM solution enables operators to maximise the opportunities for generating additional revenue streams from Mobile TV from a wide variety of content, including the Web (user generated content and web TV), Live TV and VOD libraries. The video quality is optimised to the changing network conditions so that connections are maintained even through low reception and handovers. Subscribers can switch from one channel to another without losing quality, interruption to the service or long waiting times. 

For end users, the solution will deliver a more complete, personalised experience all delivered at optimum quality, which will enable the mobile TV experience to evolve from 'passive zapping' to 'active browsing'. 

The Mobixell Videon platform is built to support the business model of ad-funded TV services by providing real-time targeted advertising injection: Videon is already integrated and deployed in commercial service with Mobixell's Ad-ItTM ad server. 

Avichai Levy, Executive VP Marketing, at Mobixell comments: "Mobile TV and video services offer huge potential for operators to generate new revenue streams, however the user experience is critical not only to the levels of service adoption but also for ensuring on-going use. Today's generation of viewers now demand a more 'personalised' and seamless experience in viewing the web and TV - with VideonTM  3.0 we are taking Mobile TV to the next level, not only ensuring the best possible user experience but also offering a wider range of content types and sources where the viewer has greater control over what they watch and when. In this way we can enable operators to unlock the potential of Mobile TV and deliver a genuinely optimised, high-quality and user-friendly service."   

 

 


Press Releases Archives


Jan 31, 2012
Subscribers Hold Network Operators Responsible for Mobile Video Quality
Feb 27, 2012


February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said