Cupertino, CA - Mobixell Networks, leading providers of innovative mobile multimedia, Mobile TV, and Mobile advertising solutions, today announced the launch of Videon^TM version 3.0 - Mobixell's mobile TV and Video product for operators.  Mobixell's Videon^TM, which is commercially installed at various mobile operators around the world, enables the delivery of new video services from Video on Demand and live channels to internet video, over a vast variety and diversity of mobile devices, domains and networks, simply and at optimum quality. It has been developed to help operators to drive traffic growth for on-device video entertainment and to create the ultimate experience for end users consuming rich media on a mobile phone. The advantages of Videon^TM version 3.0 are the integration of a mobile internet gateway, an acquisition system, ad injector, streaming server and bit rate adaptation technology - all in one product.

The Videon^TM solution enables operators to maximise the opportunities for generating additional revenue streams from Mobile TV from a wide variety of content, including the Web (user generated content and web TV), Live TV and VOD libraries. The video quality is optimised to the changing network conditions so that connections are maintained even through low reception and handovers. Subscribers can switch from one channel to another without losing quality, interruption to the service or long waiting times. 

For end users, the solution will deliver a more complete, personalised experience all delivered at optimum quality, which will enable the mobile TV experience to evolve from 'passive zapping' to 'active browsing'. 

The Mobixell Videon platform is built to support the business model of ad-funded TV services by providing real-time targeted advertising injection: Videon is already integrated and deployed in commercial service with Mobixell's Ad-It^TM ad server. 

Avichai Levy, Executive VP Marketing, at Mobixell comments: "Mobile TV and video services offer huge potential for operators to generate new revenue streams, however the user experience is critical not only to the levels of service adoption but also for ensuring on-going use. Today's generation of viewers now demand a more 'personalised' and seamless experience in viewing the web and TV - with Videon^TM  3.0 we are taking Mobile TV to the next level, not only ensuring the best possible user experience but also offering a wider range of content types and sources where the viewer has greater control over what they watch and when. In this way we can enable operators to unlock the potential of Mobile TV and deliver a genuinely optimised, high-quality and user-friendly service."