Cupertino, CA - Tier 1 Mobile Operator in mainland China deployed Mobixell Ad-It^TM viral marketing platform by Mobixell, the mobile multimedia and advertising company. The Ad-It^TM viral marketing solution is designed to enable the effective viral distribution of multimedia content in person to person communication, over the mobile data network, by encouraging users to forward multimedia messages to friends, whilst effectively mapping the social communities that were revealed. Thus, operator is now able to create more targeted, effective campaigns and cultivate loyal 'social leaders' within its network to the benefit of its value added services.

So far, the viral marketing campaigns launched by the Chinese mobile operator, have delivered significantly improved results and a higher ROI on each launched campaign, improving market response ratios by up to six times, compared with non-virally-mapped campaigns. This successful deployment follows close cooperation between Mobixell and one of the largest Chinese solutions providers.

Mobixell Ad-It^TM viral marketing is an end-to-end solution that enables operators to create, distribute, and report on viral marketing campaigns, both for internal promotions and 3^rd party advertisement campaigns.

With Ad-It^TM, operators target campaigns to well-defined user segments, for the benefit of all parties in the ecosystem - consumers, brands, and operators. Ad-It^TM facilitates the discovery of social networks and opinion leaders, based on areas of interest and behavioral patterns.

Avichai Levy, EVP Marketing at Mobixell commented, "Thanks to the Mobixell Ad-It^TM viral Marketing solution, the Chinese Operator can now better segment and target its subscribers to increase the relevancy and effectiveness of each campaign. This increases the campaign ROI, and allows a higher brand-consumer interaction by sending customers well-targeted, relevant and appropriate content and promotions. Behavioral targeting based on actual Social communities is key to successful mobile advertising and, in fact, any ad-funded service. "

Media Contacts:

Kirsten Scott  / Tim Focas

éclat Marketing

Email: mobixell@eclat.co.uk

Tel: +44 (0)118 989 5600