Boston, MA - Mobixell Networks announced today that AIS, Thailand's leading mobile operator, deployed Mobixell's Rich Media Service Center (RMSC) to power its multimedia content services and drive multimedia revenues. Mobixell's RMSC will provide AIS with centralized multimedia adaptation and optimization solution for its content delivery platform.

AIS's Content Delivery Platform enables delivery of services including Java applications, polyphonic ringtones, pictures, audio, video clips, and more.
The platform serves multi-bearers content downloading via MMS, WAP and WAP Push.

Mobixell Networks, a leading provider of mobile multimedia VAS solutions, enables operators to shorten time to market for multimedia services, while lowering operating costs. The company's flagship product, the Rich Media Service Center, ensures a superior user experience through multimedia adaptation, transcoding, optimization, and security.


"We are very pleased to provide AIS with a comprehensive mobile multimedia solution," said Amir Aharoni, CEO of Mobixell Networks. "This solution ensures high reliability of content delivery and customer satisfaction for the ever-growing selection of mobile multimedia services. A centralized platform for adaptation and optimization is crucial. We will continue to work together with AIS to ensure their long-term success."


Mobixell Networks provides top-performance mobile multimedia Value Added Service (VAS) solutions that allow mobile operators to maximize their multimedia business. Mobixell's line of Rich Media Service Center (RMSC) solutions enable the delivery of multimedia messages and content to hundreds of different devices over different networks. RMSC opens up the door for a variety of content providers generating more traffic and revenues.


About AIS

Advanced Info Service Public Company Limited (AIS), a subsidiary of Shin Corporation PCL., is the established leader in Thailand's wireless communications industry. After more than twelve years of services AIS serveit's a subscribers base of more than 16 millions. To date, AIS service network covers 795 districts (amphur) throughout Thailand, plus international roaming across in six continents. Additionally, indoor coverage has been greatly expanded in both Bangkok and the provinces. AIS has continuously enhanced and expanded its network in order to respond to the market and technological advances, whilst keeping abreast of consumers' growing demands and needs. It continues to integrate the latest in advanced technology and deliver more than just voice communication. AIS strongly believe that wireless communications bring changes to the way Thai people live their life, regardless of who they are and what they do. With endless communications possibilities, the quality of life is better. Visit our web site at www.ais.co.th