Milan, Italy, and Boston, MA - Buongiorno (MTAX STAR, Italian Stock Exchange: BNG), a leading multinational operating in the market of digital entertainment, and Mobixell Networks, a leading provider of mobile multimedia Value Added Solutions (VAS) announced a partnership today. The companies will provide a new technology platform and managed service for mobile operators that will power social networking through mobile content sharing.

The partnership leverages Buongiorno's expertise in managed content services and its B!3A^TM Digital Marketplace technology in combination with Mobixell's V-Mark^TM, a comprehensive platform for mobile multimedia content sharing based on its patented DMF (Digital Media Fingerprinting) technology. .

Social networks and content sharing communities have been a major growth driver for the internet as part of the WEB 2.0 evolution. Today, there is a wealth of exciting mobile multimedia that can be shared - including user-generated content and "designed for sharing" alternatives to premium content. Content sharing presents a major opportunity to increase traffic and generate multimedia revenues. Mobile operators have been looking for the right platform and a compelling business model in order to bring the benefits of content sharing to the mobile space. The joint solution from Mobixell and Buongiorno offers a win-win situation for operators, content providers, and mobile subscribers.

The Buongiorno B!3A Digital Marketplace Platform provides an extensive set of tools that enables all tasks needed to operate complex mobile multimedia services.
Some of the main features include: content aggregation, content management, portal management (browsing and downloading), service delivery, billing, reporting and business intelligence.

Mobixell's V-Mark Viral Mobile Content Sharing system powers the new service. A comprehensive platform, V-Mark supports the entire process from establishing a content inventory through distribution, promotion and analysis. V-Mark capitalizes on Mobixell's multimedia expertise to reliably deliver dynamic, compelling, high-quality multimedia.

Within the joint solution structured, B!3A will have the role of managing and aggregating viral content coming from all the content providers (including B! and end users) as well as the operator itself' and to interact with V-Mark in order to upload content for fingerprinting and to retrieve data for reporting and CRM.

The V-Mark platform will be integrated to the operator infrastructure in order to track Peer-2-Peer viral content exchange.

"We are pleased with this agreement. All of Buongiorno's production activities are managed through B!3A, the proprietary technology platform conceived to design, build, manage and provide high quality services to leading businesses and to mobile consumers globally. In 2005, over 625 million objects (Full track music, ringtones, games, etc) were distributed by Buongiorno through B!3A to about 35 million GSM users globally", said Mr. Pietro de Nardis, President of Buongiorno Central Europe. "We believe the Mobixell technology is an interesting addition to the Buongiorno B!3A platform, further empowering our Group' global offering both to our customer business portfolio of over 500 companies, many of which are among the Fortune 500,, and to a consumer target of more than 2 billion wired and wireless telephone users worldwide".

"When we recognized the potential of social networks and content sharing for the mobile community, we developed V-Mark to enable operators to turn the vision into reality," said Amir Aharoni, CEO and President of Mobixell. "We believe that our new offering with Buongiorno will boost mobile content exposure and usage. The combination of Buongiorno's extensive Content Repository and Content Management capabilities and Mobixell's Content Sharing platform will provide a high-value end-to-end solution for operators."

About Buongiorno Group

Buongiorno S.p.A. (MTAX STAR, Borsa Italiana: BNG) is a multinational operating in the market of digital entertainment. Buongiorno is one of the major groups worldwide in the mobile Value Added Service sector, is the market leader in Europe and has a significant position in the US and in Latin America. Buongiorno operates in Russia and Asia Pacific through a joint venture with the Japanese Group Mitsui & Co., Ltd. Buongiorno operates with two business lines: value-added services for mobile and fixed-line telephone users (Consumer Services) distributed with the BLINKO brand through partnerships with the major media groups and telecommunications operators, and relationship marketing services (Marketing Services) for businesses. The synergies between the business lines utilize the skills of a team of over 600 professionals from 20 different countries working in the areas of content production and aggregation, digital marketing consulting and technology management.



Additional information about Buongiorno S.p.A. is available on the website www.buongiorno.com or by contacting:

Monica Montefusco - Global PR & Events Manager

Email: monica.montefusco@buongiorno.com