Nov 27 2006
Mobixell's RMSC to provide centralized multimedia content adaptation, optimization, and delivery
Boston, MA - Mobixell Networks, a leading provider of mobile multimedia Value Added Solutions (VAS) announced today that Turkcell (NYSE:TKC, ISE:TCELL), the leading provider of mobile communications services in Turkey, deployed Mobixell's Rich Media Service Center (RMSC). The RMSC will power the operator's multimedia content services and provide a centralized solution for its Service Delivery Platforms (SDP).
"By deploying a centralized Rich Media Service Center, we can offer our customers the latest high-quality multimedia content and fast time to market multimedia services," said Cenk Bayrakdar, Chief Service and Product Development Officer at Turkcell. "We chose Mobixell because we wanted a single, proven solution that could support our service delivery platform, and meet all of our adaptation, optimization needs. Since multimedia services and systems are constantly expanding, we expect to see a rapid return on our investment in a centralized solution."
Mobixell Networks is a leader in the mobile multimedia VAS solutions market. The company's flagship product, Rich Media Service Center (RMSC), provides centrally managed adaptation, transcoding, and optimization.
Turkcell has deployed the RMSC with the following delivery systems: MMSC, Content Management System (CMS), and a Multimedia Push application developed by Turkcell.
"We are pleased that Turkey's leading mobile operator has chosen Mobixell to meet their strategic multimedia delivery requirements," said Amir Aharoni, CEO and President of Mobixell Networks. "The mobile industry understands that with the constant introduction of new applications and handsets, the only way to ensure seamless multimedia delivery is through a central adaptation and optimization system. We view Turkcell as a long-term partner and are committed to their success."



