Boston, MA - December 20, 2006 - Mobixell Networks, a leading provider of innovative mobile multimedia solutions, further strengthened its presence in Asia-Pacific (APAC), announcing the appointment of a new General Manager for the region and the opening of its Singapore office, joining the already established offices in China and Japan.

Mobixell's mobile multimedia solutions are installed across the Asian continent, and the Pacific region, helping operators to expand their mobile multimedia messaging services. The new Mobixell office will have responsibility for sales, marketing and delivery of mobile multimedia solutions for the rapidly growing APAC mobile multimedia market.

"We have appointed Samuel Keret, who served as Mobixell's Vice President of Marketing & Business Development for the past 6 years, to lead the APAC region activities. We are confident that Samuel's vast experience in the Mobile Multimedia market as well as his management skills will enhance Mobixell's position in this fast growing market" said Amir Aharoni, Mobixell's CEO. "Strengthening our APAC team enables us to respond better and quicker to our clients' specific needs and to offer them our uncompromising delivery," he concluded.

"APAC is a strategic region with a fast growing demand for mobile multimedia services such as MMS, Streaming, Advertising, Social Networking, and more. Opening this office increases our presence in the area and will contribute to our success." Added Samuel Keret

The newly opened Singapore office will be managed by the new Regional Sales Director, Mr. Kheng Heang Tan, who brings with him over 11 years of experience in the APAC mobile arena. Mr. Kheng Heang Tan who joins the already established APAC team, has full confidence in the growth potential of the vast mobile multimedia market in this region.

New analysis from global growth consulting company, Frost & Sullivan (www.mobilecomm.frost.com), Asia Pacific Premium Content Market, reveals that the market - covering 13 major Asia-Pac economies - earned revenues of US$9.4 billion in 2005 and is estimated to reach US$32.9 billion by end-2011.
"Subscribers in most Asia-Pac countries have strong preference for local content, which creates the impetus for the fast-growing mobile content market," says Frost & Sullivan industry manager Janice Chong. "The pace of 3G adoption, to a certain extent, influences the development of premium content applications by providing greater bandwidth and faster data transmission."

Mobixell APAC Office Address:
9 Temasek Boulevard
#31-02 Suntec Tower Two
Singapore 038989
Tel : +65-6559 6215
info@mobixell.com