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Dec 20 2006


Mobixell Extends Reach into Asia Pacific: Opens New office in Singapore

The new Mobixell office will have responsibility for sales, marketing and delivery of mobile multimedia solutions for the rapidly growing APAC mobile multimedia market.

Boston, MA - December 20, 2006 - Mobixell Networks, a leading provider of innovative mobile multimedia solutions, further strengthened its presence in Asia-Pacific (APAC), announcing the appointment of a new General Manager for the region and the opening of its Singapore office, joining the already established offices in China and Japan.

Mobixell's mobile multimedia solutions are installed across the Asian continent, and the Pacific region, helping operators to expand their mobile multimedia messaging services. The new Mobixell office will have responsibility for sales, marketing and delivery of mobile multimedia solutions for the rapidly growing APAC mobile multimedia market.


"We have appointed Samuel Keret, who served as Mobixell's Vice President of Marketing & Business Development for the past 6 years, to lead the APAC region activities. We are confident that Samuel's vast experience in the Mobile Multimedia market as well as his management skills will enhance Mobixell's position in this fast growing market" said Amir Aharoni, Mobixell's CEO. "Strengthening our APAC team enables us to respond better and quicker to our clients' specific needs and to offer them our uncompromising delivery," he concluded.

"APAC is a strategic region with a fast growing demand for mobile multimedia services such as MMS, Streaming, Advertising, Social Networking, and more. Opening this office increases our presence in the area and will contribute to our success." Added Samuel Keret

The newly opened Singapore office will be managed by the new Regional Sales Director, Mr. Kheng Heang Tan, who brings with him over 11 years of experience in the APAC mobile arena. Mr. Kheng Heang Tan who joins the already established APAC team, has full confidence in the growth potential of the vast mobile multimedia market in this region.

New analysis from global growth consulting company, Frost & Sullivan (www.mobilecomm.frost.com), Asia Pacific Premium Content Market, reveals that the market - covering 13 major Asia-Pac economies - earned revenues of US$9.4 billion in 2005 and is estimated to reach US$32.9 billion by end-2011.
"Subscribers in most Asia-Pac countries have strong preference for local content, which creates the impetus for the fast-growing mobile content market," says Frost & Sullivan industry manager Janice Chong. "The pace of 3G adoption, to a certain extent, influences the development of premium content applications by providing greater bandwidth and faster data transmission."

Mobixell APAC Office Address:
9 Temasek Boulevard
#31-02 Suntec Tower Two
Singapore 038989
Tel : +65-6559 6215
info@mobixell.com

 


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February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said