Feb 05 2007
Joint solution includes fast and efficient introduction of any type of content to be available to subscribers, assuring excellent user-experience
July Systems' Mobile Store and Mobixell's RMSC provide the operator's subscribers with the latest high-quality multimedia content, such as such as wallpapers, ringtones, true tones and high quality video. The joint system enables easy management of multimedia content, price-handling and customization of content according to device. It will enable subscribers to easily browse and preview mobile content in the store before actually purchasing it.
Mobixell's automatic media handling capabilities are used to facilitate the creation and introduction of attractive content, while automatically preparing preview samples as well as adjusting the content per specific handset (based on their extensive device capabilities database).
The automatic processing of content, and especially of rich video is a crucial element in the production of content and content samples for the mobile store and making it available for subscribers. The manual handling of such content is a long and time consuming process.
The demonstration will illustrate the advantages of the integration, and will introduce the following features:
- Efficiency in automatically supporting a large number of handsets
- Replacement of current manual creation of multiple copies with an automated process (reducing OPEX)
- Branding of content with either an operator's logo or a commercial advertisement.
- Quick support for all portal environments:
- Support of WAP Portal (+ Preview files)
- Support of Web Portal (+ Preview files)
The 3GSM World Congress is the world's leading mobile communications conference and exhibition. The demonstrations can be seen at the Mobixell booth -2.1C45, Hall 2 Level 1.
About Mobixell Networks
Mobixell Networks provides innovative multimedia technologies and business solutions that facilitate the expansion of mobile operators, content and service providers' mobile multimedia services by enabling content consumption, Peer-2-Peer content sharing, User Generated Content communities, mobile advertising, and more. Mobixell's reliable network-based solutions deliver the highest quality multimedia, raising user satisfaction while helping operators drive traffic growth, safeguard crucial content revenue streams and realize new revenue streams.
Mobixell's solutions are deployed at over 150 mobile operators and content providers including top-tier carriers in five continents. Founded in late 2000, Mobixell is a Delaware company with offices and operations around the world.
For more information, visit the company's web site at http://www.mobixell.com
For more information, please contact:
Ofra Zvi, Marketing Communications Manager
ofra.zvi@mobixell.com
+972-9-7760122
About July Systems
July Systems provides innovative mobile marketplace solutions that enable mobile operators and content retailers to multiply revenues and profits by transforming the marketing and retailing of mobile content to reach the mass-market in a personalized and targeted way. July's integrated end-to-end mobile marketplace solutions and managed services are currently deployed across multiple operators and other customers across the US and Europe who reach over 300 million mobile consumers. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information: www.julysystems.com
For more information, please contact:
Jaishree subramania, Director of Marketing
jaishree@julysystems.com
+1-408-235-1457



