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Feb 22 2007


Mobixell Networks and Adamind Sign a Merger Agreement

Adamind's Technologies, Software, and Products will become part of Mobixell's Portfolio of Mobile Multimedia Solutions

Wellesley, MA and Palo Alto, California - Mobixell, a leading provider of innovative mobile multimedia solutions and Adamind (LSE: ADA), a global supplier of media adaptation software for the mobile messaging (MMS), content, and convergence services markets, announce that an agreement has been signed on the terms of sale of Adamind's assets to Mobixell. Mobixell intends to merge Adamind's products and technologies to form a powerful market leader in the Mobile Multimedia domain.

Adamind's assets to be sold to Mobixell include intellectual property, software, and contracts with customers and suppliers relating to the development, marketing, and sale of all Adamind's transcoding and Mobile Multimedia software (the "MediaSpire" product family). In addition, the majority of the Adamind's employees will become employees of Mobixell.

Mobixell will stand by its commitment to continue the support of existing customers from both companies. Mobixell further intends to continue the development plans according to previously communicated roadmaps, and invest greater resources in the development of new and exciting mobile multimedia solutions.

Amir Aharoni, Chief Executive Officer of Mobixell said: "The synergy between both companies; their strategy of developing products according to a best-of-breed approach, and building on the leading capabilities of each of the organizations, will create an entity that is greater than the parts constituting it. By combining the Adamind and Mobixell product portfolios, the company is now well positioned in the marketplace as an expert in the area of multimedia over mobile, and can offer existing and new customers a wider best-of-breed set of technologies."

"This step forward fortifies the company's presence in the marketplace with a more balanced regional spread, and greater resources invested in development, global support, and professional services. The combined customer installed base is impressive, with over 150 mobile operator and content provider deployments worldwide, and strategic relationships with most of the top MMSC and Mobile Multimedia Value-Add-Service vendors in the marketplace," says Shailendra Jain, CEO of Adamind.

"The trend within the mobile multimedia market reveals a need for consolidation in order to gain stronger market positions. This step reflects this consolidation, and provides the company with a compelling opportunity to emerge as a strong and dominant player in the market with a secure future," says Orna Berry, Executive Chairperson of Adamind.

The company intends to lead the mobile lifestyle revolution by continuing to develop and deliver innovative Mobile Multimedia solutions to enable Peer-2-Peer content sharing, User Generated Content Communities, mobile advertising, and more. Service and content providers around the world will thus be enabled to generate new revenue streams, maximize the mobile multimedia business, and enjoy higher ARPU which derives from these services.

Enquiries

Mobixell

Amir Aharoni, Chief Executive Officer +972-54-5615000

Adamind

Orna Berry, Executive Chairperson +972 9 971 9111

Shailendra Jain, Chief Executive Officer +1 801 231 9076

 


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February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said