Press Releases Archives



Jun 04 2007


Mobixell enhances its multimedia device profiling service for mobile operators, content and service providers

The extended service, supporting 1500+ multimedia capable devices, offers extended multimedia profiles information and an easy to use delivery and management platform


Cupertino, CA -Mobixell Networks, a leading provider of innovative mobile multimedia solutions announced its extended multimedia device profiling service for mobile operators and content providers. Mobixell's device profiling service enables a fast introduction of new handsets into the operator's network in order for subscribers to enjoy best user experience of multimedia content from any network and any service.

The mobile space is typified by an unusually high proliferation of devices that are introduced to the market on an ongoing basis. There are over 100 attributes that need to be taken into account per device profile in order to adapt a multimedia message for its targeted end user. Therefore, Mobile Operators have to invest significant effort in the device profiling process in order to provide high quality rich- media services to new devices.

"Mobixell Device Profiling Service (DPS) assumes complete responsibility over the device profile development and management process. As a consequence, the Mobile operator is relieved of the burden of device handling and introduction to the network."
"Our recent acquisition of Adamind, places Mobixell as the unmatched mobile multimedia expert with extensive experience in MMS devices and media adaptation needs. With a thoroughly tested up-to-date database of 1500+ mobile devices from the leading vendors, combined with an installed base of over 150 MNOs worldwide, - Mobixell's experience and expertise is second to none." says David Kahani, Executive Vice President, Products & Solutions of Mobixell.

TMS - Terminal Management Solution
Mobixell's Terminal Management Solution is a comprehensive terminal database that stores the profiles of virtually every known cellular device with over 250 multimedia-related attributes per device. Mobixell is able to identify and accurately profile new mobile devices in advance of their introduction and upload device profiles to the central repository. The TMS allows mobile operators to quickly introduce new handsets into the network, while precisely controlling the display of the media on the new handset.


February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."


 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said