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Jun 16 2007


Mobile Marketing Association membership continues steady growth
Worldwide Support for Mobile Marketing Industry Visible through MMA Membership Growth

Boulder, CO., -- The Mobile Marketing Association (MMA), which represents more than 450 companies across the mobile ecosystem, reported another high-growth quarter with Laura Marriott, president of the MMA commenting, "today's announcement demonstrates the continued focus on the mobile channel as players across the value chain recognize the importance of a consistent consumer experience and simplified brand engagement. The MMA's continued rise in membership further reinforces the MMA's leadership position in creating an action-oriented collaborative trade association where all players can come together to address the needs of today's marketers."

Analyst firm Telephia reported that revenues for mobile data services, which includes SMS, MMS, TV/Video, WAP, mobile content downloads, etc., totaled more than $4.6 billion in Q1 2007, which is up 78 percent year-over-year from nearly $2.6 billion in Q1 2006. "The growth in revenues for mobile data services provides a clear measure of the opportunities for mobile marketing," said Jerry Rocha, senior director of Mobile Media, Telephia. "The mobile channel is emerging as the leading outlet for marketing directly to specific segments of the population as the wireless device has become a powerful personalized tool for all forms of communication and media consumption."

The newest MMA members include:

  • Acuity Mobile, Inc.
  • Aegis Mobile, LLC.
  • Cellufun, Inc.
  • Converge Technologies
  • Digital Sidebar, Inc.
  • E-mobile Solutions
  • FoneMine Inc.
  • Frucall Inc.
  • Global Network Solutions (Europe) Ltd.
  • Gotuit Media Corp.
  • Hemisphere No Brainer
  • Hill Holliday
  • HipCricket
  • JNJ Mobile
  • Kinetic Worldwide
  • Loc-Aid Technologies
  • Markettools
  • MindMatics, LLC
  • Mobixell Networks (Europe) Ltd.
  • MobX - Mobile Marketing 360° S/A
  • Payzy Corporation
  • Rapid Response Marketing, LLC
  • Rip Road, Inc.
  • SnapTell, Inc.
  • Starcom USA
  • Telenor Nordic Mobile
  • Touchwork
  • Yavox Latin America S/A

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States. For more information, please visit www.mmaglobal.com



 


Press Releases Archives


Jan 31, 2012
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February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said