Sep 17 2007
Hungama Mobile, the largest Mobile Entertainment Content Provider in South Asia,selects Mobixell's Content Production Suite (CPS) for preparation and delivery of mobile rich media content
Mobixell's Content Production Suite will enhance and deliver
music and entertainment content for Tier-1 operator's subscribers
Cupertino, CA, Mumbai, India - Mobixell Networks, a leading
provider of innovative mobile multimedia solutions announced
today that Hungama Mobile, the largest mobile entertainment content provider in South Asia selected Mobixell's Content Production Suite (CPS) for preparation and delivery of rich media contents to make them ready for mobile use.
Mobixell's content production solutions for service and content providers are aimed at automating the process of content creation. Once automated, this process eases the delivery of high quality content throughout the delivery chain - from content owner to customers.
Kunal Jhunjhunwala, group account manager, Hungama Mobile,
said: "Our primary objective is to stimulate the growth of mobile marketing by providing our Tier-1 customers with compelling and entertaining content. Integrating Mobixell's technology into our content production business together with the company's extensive knowledge of multimedia and handsets, we build upon our reputation as the leading mobile entertainment company in South Asia."
Yaron Dishon, Vice President and General Manager,
Mobixell Americas & APAC said: "We're delighted to have
been chosen by Hungama to deploy Mobixell's innovative mobile Content Production Suite (CPS). By integrating Mobixell's end-to-end rich mobile content production and delivery solution, Hungama is now able to optimize their multimedia music and entertainment content to best fit any mobile network or device. This implementation is used as a key component for their content preparation and delivery, which reduces production costs and shortens time to market, while enriching the overall user entertainment experience."
Mobixell Content Production Suite (CPS) handles adaptation of
any media format, such as video, audio, ring tone, image,
or animated slideshow to best fit the target device. The Content Production Suite enables validation of music and entertainment content before it is finally published and delivered to the mobile device. The preparation and verification procedures allow the digital content production division to dramatically reduce production costs and assure Quality of Experience (QoE) prior to distribution. Mobixell's Content Production Suite enables a wide variety of content downloads, including WAP, MMS, and Streaming services, as well as value-added features such as content previewing, Digital Rights Management (DRM), branding, and advertising.
About Hungama Mobile
Hungama Mobile is South Asia's leading Mobile Entertainment and Marketing company, headquartered in Mumbai, India. Hungama Mobile is the largest aggregator, developer and publisher of
Bollywood and South Asian content on the mobile and digital platforms in the world. It has an extensive India portal across 70+ carriers in 30+ countries and spans a content delivery across Mobile, Internet/Broadband, Cable on Demand and IPTV services. Bollywood is one of the fastest growing global content categories, being accessed across 127 countries and selling over 3.6 billion admission tickets each year.
Hungama Mobile has been at the forefront of Mobile and Digital Advertising and has in the past 7 years been engaged with over
300 brands across 20 industries having won 52 awards in this
period for its innovative campaigns.
Hungama also owns and runs some of the most vibrant media properties such as IndiaFM.com (The world's # 1 Bollywood portal), GamingHungama.com, Hungama.com and HungamaMobile.com reaching millions of consumers across
the world each month.
To know more about the company, please visit the following sites:
http://www.brandingbrands.net/ (Corporate site)
www.hungamamobile.com
www.indiafm.com
http://www.gaminghungama.com/
About Mobixell
Mobixell Networks provides innovative multimedia technologies
and business solutions that facilitate the expansion of mobile operators, content and
service providers' mobile multimedia services by enabling content consumption, Peer-2-Peer content sharing,
User Generated Content communities, mobile advertising, and more. Mobixell's reliable
network-based solutions deliver the highest quality multimedia, raising user satisfaction
while helping operators drive traffic growth, safeguard crucial content revenue streams,
and realize new revenue streams.
Mobixell's solutions are deployed at over 150 mobile operators
and content providers, including top-tier carriers in five continents. Founded in late 2000, Mobixell is a Delaware company with offices and operations around the world.
For more information, contact:
Ofra Zvi, Marketing Communications Manager, Mobixell Networks
Ofra.zvi@mobixell.com
provider of innovative mobile multimedia solutions announced
today that Hungama Mobile, the largest mobile entertainment content provider in South Asia selected Mobixell's Content Production Suite (CPS) for preparation and delivery of rich media contents to make them ready for mobile use.
Mobixell's content production solutions for service and content providers are aimed at automating the process of content creation. Once automated, this process eases the delivery of high quality content throughout the delivery chain - from content owner to customers.
Kunal Jhunjhunwala, group account manager, Hungama Mobile,
said: "Our primary objective is to stimulate the growth of mobile marketing by providing our Tier-1 customers with compelling and entertaining content. Integrating Mobixell's technology into our content production business together with the company's extensive knowledge of multimedia and handsets, we build upon our reputation as the leading mobile entertainment company in South Asia."
Yaron Dishon, Vice President and General Manager,
Mobixell Americas & APAC said: "We're delighted to have
been chosen by Hungama to deploy Mobixell's innovative mobile Content Production Suite (CPS). By integrating Mobixell's end-to-end rich mobile content production and delivery solution, Hungama is now able to optimize their multimedia music and entertainment content to best fit any mobile network or device. This implementation is used as a key component for their content preparation and delivery, which reduces production costs and shortens time to market, while enriching the overall user entertainment experience."
Mobixell Content Production Suite (CPS) handles adaptation of
any media format, such as video, audio, ring tone, image,
or animated slideshow to best fit the target device. The Content Production Suite enables validation of music and entertainment content before it is finally published and delivered to the mobile device. The preparation and verification procedures allow the digital content production division to dramatically reduce production costs and assure Quality of Experience (QoE) prior to distribution. Mobixell's Content Production Suite enables a wide variety of content downloads, including WAP, MMS, and Streaming services, as well as value-added features such as content previewing, Digital Rights Management (DRM), branding, and advertising.
About Hungama Mobile
Hungama Mobile is South Asia's leading Mobile Entertainment and Marketing company, headquartered in Mumbai, India. Hungama Mobile is the largest aggregator, developer and publisher of
Bollywood and South Asian content on the mobile and digital platforms in the world. It has an extensive India portal across 70+ carriers in 30+ countries and spans a content delivery across Mobile, Internet/Broadband, Cable on Demand and IPTV services. Bollywood is one of the fastest growing global content categories, being accessed across 127 countries and selling over 3.6 billion admission tickets each year.
Hungama Mobile has been at the forefront of Mobile and Digital Advertising and has in the past 7 years been engaged with over
300 brands across 20 industries having won 52 awards in this
period for its innovative campaigns.
Hungama also owns and runs some of the most vibrant media properties such as IndiaFM.com (The world's # 1 Bollywood portal), GamingHungama.com, Hungama.com and HungamaMobile.com reaching millions of consumers across
the world each month.
To know more about the company, please visit the following sites:
http://www.brandingbrands.net/ (Corporate site)
www.hungamamobile.com
www.indiafm.com
http://www.gaminghungama.com/
About Mobixell
Mobixell Networks provides innovative multimedia technologies
and business solutions that facilitate the expansion of mobile operators, content and
service providers' mobile multimedia services by enabling content consumption, Peer-2-Peer content sharing,
User Generated Content communities, mobile advertising, and more. Mobixell's reliable
network-based solutions deliver the highest quality multimedia, raising user satisfaction
while helping operators drive traffic growth, safeguard crucial content revenue streams,
and realize new revenue streams.
Mobixell's solutions are deployed at over 150 mobile operators
and content providers, including top-tier carriers in five continents. Founded in late 2000, Mobixell is a Delaware company with offices and operations around the world.
For more information, contact:
Ofra Zvi, Marketing Communications Manager, Mobixell Networks
Ofra.zvi@mobixell.com
