Oct 18 2007
on their Mobile devices
Cupertino, CA -- Mobixell Networks, a leading provider of innovative mobile
multimedia solutions announced today that Tech Mahindra, the global leader in
providing end-to-end IT services and solutions to the Telecom industry, selected
Mobixell's Content Production Suite (CPS) for real-time preparation and delivery of
videos matches to video capable devices.
Mobixell's content production solution automates the process of content creation
for service providers and content providers.
The automated process greatly facilitates the delivery of high quality
content throughout the delivery chain: from content owner to customers.
With this solution, mobile operator subscribers will be able to enjoy instant rich
media content, such as music, audio, and video.
With Mobixell's Content Production Suite (CPS), Tech Mahindra is able to deliver real
time video to mobile subscribers while maintaining best user experience at all times.
Mr. Rajesh Chandiramani, General Manager, Tech Mahindra said: "As a global
outsourcing services provider, our primary goal is to provide our customers with
exciting applications of the highest possible quality, to ensure that their customers enjoy entertaining premium content. With the Mobixell solution integrated within our platform, we enable mobile subscribers to enjoy and consume content at its best - any place and any time."
Mr. Yaron Dishon, Vice President and General Manager, Mobixell Americas & APAC, said:
"We are happy to support Tech Mahindra in providing high quality video content, in real time, and adapted to any subscriber handset. We are aware of the growing demand of users for exciting new rich media content on the one hand, and their uncompromising demand for
quality and user experience on the other hand. Since Mobixell's solution is based both on multimedia expertise and on a deep and growing knowledge of handsets, we are able to
provide users with their requirements: high quality multimedia of any type, in real time, and suited for any specific handset. "
Mobixell Content Production Suite (CPS) handles adaptation of any media format,
such as video, audio, ring tone, image, or animated slideshow to best fit the
target device.The Suite enables validation of transcoded music and entertainment
content before it is finally published and delivered to the mobile device.
The preparation and verification procedures allow the digital content production
division to dramatically reduce production costs and assure Quality of Experience (QoE)
prior to distribution. Mobixell's Content Production Suite enables a wide variety of content downloads, including WAP, MMS, and Streaming services, as well as value-added features
such as content previewing, Digital Rights Management (DRM), branding, and advertising.
About Tech Mahindra
Tech Mahindra is a leading provider of solutions and services to the telecommunications
industry, majority stake owned by Mahindra & Mahindra, in partnership with BT Plc.
With total revenues of Rs 29,290 million in the year ended March 31, 2007,
Tech Mahindra is India's 8th largest software exporter, and serves telecom service
providers, equipment manufacturers, software vendors and systems integrators.
Tech Mahindra solutions enable clients to maximize returns on IT investment by
achieving fast time to market reduced total cost of ownership and high customer satisfaction.
Tech Mahindra achieves this through its domain and process expertise, distinctive IT
skills, research and development, proven innovative delivery models and approach
to off shoring. Assessed at SEI-CMMi Level 5 and PCMMLevel 5, Tech Mahindra's track
record for value-delivery is supported by over 17,000 professionals who provide a unique
blend of culture, domain expertise and in-depth technology skill-sets. Its development
centres are ISO 9001:2000 & BS7799 certified. Tech Mahindra has principal offices in
the UK, United States, Germany, UAE, Egypt, Singapore, India, Thailand,
Taiwan & Australia. Please visit - www.techmahindra.com
About Mobixell
Mobixell Networks provides innovative multimedia technologies and business solutions
that facilitate the expansion of mobile operators, content and service providers' mobile multimedia services by enabling content consumption, Peer-2-Peer content sharing,
User Generated Content communities, mobile advertising, and more. Mobixell's reliable
network-based solutions deliver the highest quality multimedia, raising user satisfaction
while helping operators drive traffic growth, safeguard crucial content revenue streams
and realize new revenue streams.
Mobixell's solutions are deployed at over 150 mobile operators and content providers
including top-tier carriers in five continents. Founded in late 2000, Mobixell is a Delaware company with offices and operations around the world.
For more information contact:
Ofra Zvi, Marketing Communications Manager, Mobixell Networks
Ofra.zvi@mobixell.com



