Mobixell Mobile Innovation Webinar Series : Multi Channel Mobile Advertising

Will operators be a dominant force in mobile advertising?
Join Eran Hertzmann from Mobixell Networks and Jupiter
lead European mobile analyst,
Thomas Husson talking about the exciting subject of Mobile Advertising:
the operator-centric multi-channel approach and the
implementation of new business models in mobile advertising

Mobixell's Mobile Innovation Webinars put a spotlight on the cutting edge
technologies and latest trends in the advanced services for mobile subscribers.
In this coming Webinar,"MULTI-CHANNEL MOBILE ADVERTISING ",we will explore
the area of multi-channel advertising in the mobile space-
current status and trends,what are the myths and misconceptions that should
be scrutinized, what will be the role of mobile operators in the value chain, and more

The Agenda includes:
Thomas Husson,Jupiter lead European mobile analyst,:
Mobile advertising - implementing a new business model:

• How are the various stakeholders positioning themselves along
  the evolving mobile advertising value chain?
• What are the current drivers and inhibitors for the uptake of the
  mobile advertising market?
• How quickly will the mobile Internet advertising market grow?
• How interested are advertisers with new marketing tactics
  around MMS and video?

Eran Hertzmann, AVP Marketing, Mobile Advertising, Mobixell:
Operator-Centric Multi Channel Mobile Advertising:

• What is the operators' position as publishers for mobile?
• Campaign management in mobile environment - what makes it different?
• The shifting significance of various channels - it's not all about WAP