Jan 23 2008
Mobixell Launches the 'Mobixell Ad-It'TM Mobile Multi-channel Advertising Solution to enable delivery of optimized, high quality, rich media ads
Mobixell Ad-It enables operators to monetise their assets with its built in
multimedia and ad delivery capabilities
Cupertino, CA, - Mobixell Networks, leading providers of innovative mobile
multimedia and advertising solutions announces the launch of 'Mobixell Ad-It'TM,
a mobile advertising solution which allows mobile operators to monetise their inventory
assets in the fast growing mobile advertising arena. Mobixell Ad-ItTM is a multi-channel,
rich media, mobile advertising solution that offers targeted, personalised adverts and guarantees an optimal user experience regardless of device or network type.
Mobixell Ad-ItTM comprises of a Real-time Ad Delivery engine, Smart Injectors and
a Campaign and Inventory Manager to provide a complete mobile advertising solution. Mobixell's new advertising solution enables mobile operators to expand their ad inventory,
going beyond pure web banner advertising to include interactive, cross-channel campaigns
over Messaging (MMS, SMS, mobile IM and Mobile email), WAP browsing - on and off-portal
, In-Game, Idle Screen, SMS and video streaming and downloads. Mobixell's vast experience
in media adaptation ensures that all adverts are inserted in real-time and delivered at
optimal quality, regardless of handset or network type.
The Mobixell Ad-ItTM solution interacts with other operator information systems such as
CRM and Location Based Services to combine demographic, geographic,behavioural and contextual information to generate personalised, targeted advertising with higher
conversion rates for advertisers. It also allows the strict enforcement of operator policies
to regulate the number and type of advertisement received by users. From the advertiser's perspective it also provides comprehensive usage analysis and reporting feedback.
Avichai Levy, Senior VP Marketing of Mobixell comments, "Mobixell's hundreds of
installations of mobile multimedia solutions and intimate knowledge of the mobile
user experience requirements enabled it to provide the optimal solutions for mobile
operators. We provide them with an in-network ad delivery platform with proven
multimedia capabi lities, together with ad serving solutions supporting cross channel
campaign management.The Operators currently hold all the trump cards - they own the relationships and the infrastructure - but they also have more to lose if they get it wrong.
We can help them harness the power and individual nature of the mobile device in
a variety of ways by using, ad-funded content, viral marketing and cross-channel,
interactive campaigns to engage, entertain and builds the user's active participation
multimedia and advertising solutions announces the launch of 'Mobixell Ad-It'TM,
a mobile advertising solution which allows mobile operators to monetise their inventory
assets in the fast growing mobile advertising arena. Mobixell Ad-ItTM is a multi-channel,
rich media, mobile advertising solution that offers targeted, personalised adverts and guarantees an optimal user experience regardless of device or network type.
Mobixell Ad-ItTM comprises of a Real-time Ad Delivery engine, Smart Injectors and
a Campaign and Inventory Manager to provide a complete mobile advertising solution. Mobixell's new advertising solution enables mobile operators to expand their ad inventory,
going beyond pure web banner advertising to include interactive, cross-channel campaigns
over Messaging (MMS, SMS, mobile IM and Mobile email), WAP browsing - on and off-portal
, In-Game, Idle Screen, SMS and video streaming and downloads. Mobixell's vast experience
in media adaptation ensures that all adverts are inserted in real-time and delivered at
optimal quality, regardless of handset or network type.
The Mobixell Ad-ItTM solution interacts with other operator information systems such as
CRM and Location Based Services to combine demographic, geographic,behavioural and contextual information to generate personalised, targeted advertising with higher
conversion rates for advertisers. It also allows the strict enforcement of operator policies
to regulate the number and type of advertisement received by users. From the advertiser's perspective it also provides comprehensive usage analysis and reporting feedback.
Avichai Levy, Senior VP Marketing of Mobixell comments, "Mobixell's hundreds of
installations of mobile multimedia solutions and intimate knowledge of the mobile
user experience requirements enabled it to provide the optimal solutions for mobile
operators. We provide them with an in-network ad delivery platform with proven
multimedia capabi lities, together with ad serving solutions supporting cross channel
campaign management.The Operators currently hold all the trump cards - they own the relationships and the infrastructure - but they also have more to lose if they get it wrong.
We can help them harness the power and individual nature of the mobile device in
a variety of ways by using, ad-funded content, viral marketing and cross-channel,
interactive campaigns to engage, entertain and builds the user's active participation
