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Jan 23 2008


Mobixell Launches the 'Mobixell Ad-It'TM Mobile Multi-channel Advertising Solution to enable delivery of optimized, high quality, rich media ads

Mobixell Ad-It enables operators to monetise their assets with its built in
multimedia and ad delivery capabilities


Cupertino, CA, - Mobixell Networks, leading providers of innovative mobile
multimedia and advertising solutions announces the launch of 'Mobixell Ad-It'TM,
a mobile advertising solution which allows mobile operators to monetise their inventory
assets in the fast growing mobile advertising arena. Mobixell Ad-ItTM is a multi-channel,
rich media, mobile advertising solution that offers targeted, personalised adverts and guarantees an optimal user experience regardless of device or network type.

Mobixell Ad-ItTM comprises of a Real-time Ad Delivery engine, Smart Injectors and
a Campaign and Inventory Manager to provide a complete mobile advertising solution. Mobixell's new advertising solution enables mobile operators to expand their ad inventory,
going beyond pure web banner advertising to include interactive, cross-channel campaigns
over Messaging (MMS, SMS, mobile IM and Mobile email), WAP browsing - on and off-portal
, In-Game, Idle Screen, SMS and video streaming and downloads. Mobixell's vast experience
in media adaptation ensures that all adverts are inserted in real-time and delivered at
optimal quality, regardless of handset or network type.

The Mobixell Ad-ItTM solution interacts with other operator information systems such as
CRM and Location Based Services to combine demographic, geographic,behavioural and contextual information to generate personalised, targeted advertising with higher
conversion rates for advertisers. It also allows the strict enforcement of operator policies
to regulate the number and type of advertisement received by users. From the advertiser's perspective it also provides comprehensive usage analysis and reporting feedback.

Avichai Levy, Senior VP Marketing of Mobixell comments, "Mobixell's hundreds of
installations of mobile multimedia solutions and intimate knowledge of the mobile
user experience requirements enabled it to provide the optimal solutions for mobile
operators. We provide them with an in-network ad delivery platform with proven
multimedia capabi lities, together with ad serving solutions supporting cross channel
campaign management.The Operators currently hold all the trump cards - they own the relationships and the infrastructure - but they also have more to lose if they get it wrong.
We can help them harness the power and individual nature of the mobile device in
a variety of ways by using, ad-funded content, viral marketing and cross-channel,
interactive campaigns to engage, entertain and builds the user's active participation

 


Press Releases Archives


Jan 31, 2012
Subscribers Hold Network Operators Responsible for Mobile Video Quality
Feb 27, 2012


February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said