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Feb 11 2008


Mobixell to use 24/7 Real Media's Open AdStream® as part of its Ad-ItTM multi media advertising solution for mobile operators
Mobile World Congress, Barcelona - Using Open AdStream, Mobixell's customers will be able to seamlessly integrate mobile advertising into their broader digital marketing campaigns.

Mobile World Congress, Barcelona, 11 February 2008 -
Mobixell Networks, providers of innovative mobile multimedia
and advertising solutions, today announced an agreement with 24/7 Real Media, Inc., the leading global digital marketing company. Mobixell will use 24/7 Real Media's
proprietary Open AdStream® technology, the most advanced and comprehensive online
advertising management platform, to enhance Mobixell Ad-ItTM
mobile multi-channel advertising solution.

The agreement reflects the growing appetite within the digital market from both
publishers and advertisers for effective mobile advertising solutions. Using Open AdStream, Mobixell's customers will be able to seamlessly integrate mobile advertising into their
broader digital marketing campaigns.

24/7 Real Media has been serving mobile adverts via its Open AdStream platform since 1999, which gives it a tremendous amount of experience and insight into the evolving needs of
mobile marketers. Open AdStream is the only advertising management platform to offer integrated website analytics, behavioral targeting, and ad serving. Additionally,
Open AdStream Mobile Edition is compatible with major mobile ad protocols allowing
an increased market reach.

Mobixell technology delivers the optimal user experience of multimedia content and
advertising on any mobile phone and is deployed by over 150 operators worldwide.
The partnership promises to extend the reach of online advertisers to the billions of
mobile phone users around the globe.

Ends-


About Mobixell:

Mobixell Networks provides innovative multimedia and advertising solutions to
mobile operators and content providers. Mobixell's solutions focus on enhancing
the user experience to increase adoption and encourage customer loyalty,and building
for multimedia processing and adaptation, and multi channel mobile advertising to
over 150 mobile operators and content players worldwide, including top-tier carriers in
five continents. Founded in 2000, Mobixell is a US Based company with additional
office in the UK, Germany, China, and Israel.

About 24/7 Real Media:
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater
precision, transparency, and ROI. Using its award winning ad serving, targeting, tracking,
and analytics platform, powerful search marketing capabilities and global network of
specialized Web sites, the company has turned the art of reaching audiences across
virtually any digital medium into a measurable science. The company is headquartered
in New York, with 20 offices in 12 countries throughout North America, Europe and Asia Pacific.

24/7 Real Media: The Science of Digital Marketing.

For more information, visit the company's web site at www.247realmedia.co.uk


Media Contact

Dianne Canham / Tim Focas

éclat Marketing

Email: mobixell@eclat.co.uk

Tel: +44 (0)118 989 5600

 


Press Releases Archives


Jan 31, 2012
Subscribers Hold Network Operators Responsible for Mobile Video Quality
Feb 27, 2012


February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said