Mobile World Congress, Barcelona, 11 February 2008 -
Mobixell Networks, providers of innovative mobile multimedia
and advertising solutions, today announced an agreement with 24/7 Real Media, Inc., the leading global digital marketing company. Mobixell will use 24/7 Real Media's
proprietary Open AdStream^® technology, the most advanced and comprehensive online
advertising management platform, to enhance Mobixell Ad-It^TM
mobile multi-channel advertising solution.

The agreement reflects the growing appetite within the digital market from both
publishers and advertisers for effective mobile advertising solutions. Using Open AdStream, Mobixell's customers will be able to seamlessly integrate mobile advertising into their
broader digital marketing campaigns.

24/7 Real Media has been serving mobile adverts via its Open AdStream platform since 1999, which gives it a tremendous amount of experience and insight into the evolving needs of
mobile marketers. Open AdStream is the only advertising management platform to offer integrated website analytics, behavioral targeting, and ad serving. Additionally,
Open AdStream Mobile Edition is compatible with major mobile ad protocols allowing
an increased market reach.

Mobixell technology delivers the optimal user experience of multimedia content and
advertising on any mobile phone and is deployed by over 150 operators worldwide.
The partnership promises to extend the reach of online advertisers to the billions of
mobile phone users around the globe.

Ends-


About Mobixell:

Mobixell Networks provides innovative multimedia and advertising solutions to
mobile operators and content providers. Mobixell's solutions focus on enhancing
the user experience to increase adoption and encourage customer loyalty,and building
for multimedia processing and adaptation, and multi channel mobile advertising to
over 150 mobile operators and content players worldwide, including top-tier carriers in
five continents. Founded in 2000, Mobixell is a US Based company with additional
office in the UK, Germany, China, and Israel.

About 24/7 Real Media:
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater
precision, transparency, and ROI. Using its award winning ad serving, targeting, tracking,
and analytics platform, powerful search marketing capabilities and global network of
specialized Web sites, the company has turned the art of reaching audiences across
virtually any digital medium into a measurable science. The company is headquartered
in New York, with 20 offices in 12 countries throughout North America, Europe and Asia Pacific.

24/7 Real Media: The Science of Digital Marketing.

For more information, visit the company's web site at www.247realmedia.co.uk


Media Contact

Dianne Canham / Tim Focas

éclat Marketing

Email: mobixell@eclat.co.uk

Tel: +44 (0)118 989 5600