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Apr 01 2008


Openwave Integra Delivers Increased Value for Operators with New Service Enabler

Value Added Features from Mobixell Pre-Integrated into Openwave's Next Generation Management Solution


LAS VEGAS--Openwave Systems Inc. (Nasdaq: OPWV - News), one of the world's leading software innovators enabling revenue-generating personalized services which converge the mobile and broadband experience, today announced the availability of a new value-added solution pre-integrated into Openwave Integra, a next generation management solution designed to rapidly enable open, secure multimedia and multi-protocol service deployment on converged networks.

Openwave's service management portfolio gives operators the ability to expand the capabilities of their existing mobile gateway infrastructure with the option of driving new value-added services and monetization opportunities. Openwave is collaborating with several best of breed leaders in the mobile space including Mobixell Networks, a leading provider of innovative mobile multimedia and advertising solutions. Mobixell's applications will be offered pre-integrated with Openwave Integra or as stand-alone add-ons for optimized live, rich media adaptation.

"As mobile operators look to new ways to monetize the mobile Internet and drive increased adoption, service enablers that help provide a superior user experience are critical," said Ketan Kittur, director of product management, Openwave. "We are collaborating with leading mobile players to help us take our Integra service management solution to the next level by extending features such as rich media adaptation, security and optimization for more open internet access and the extension of advertising capabilities to rich media."

"As the mobile content and services market is rapidly growing, it is imperative that operators focus on delivering the best possible user experience to their consumers in order to drive adoption of new services," says Dan Winterbottom, principal analyst, Informa Telecoms & Media. "Even though the mobile Internet is by no means a 'new' service, mass market adoption is still at a very nascent stage and it is incumbent upon the operator to ensure a safe and easy to use experience that will drive increased usage."

New Service Enabler

Mobixell Networks is providing its video streaming and advertisement insertion solution as an optional add-on to Openwave Integra 2.5, which allows operators and content providers to introduce multimedia based services to subscribers and maximize their revenue streams by delivering optimized, rich media content while ensuring the best quality of experience. Mobixell's Mobile WebcastTM enables mobile operators and content providers to provide live video and audio stream services over a vast variety and diversity of mobile devices, domains and networks, driving traffic growth and creating the ultimate experience for consuming rich media on a mobile phone.

"We've teamed up with Openwave to help meet the demands of operators who are looking to quickly rollout innovative mobile multimedia solutions," said Yaron Dishon, general manager Americas, Mobixell. "Our Mobile Webcast multimedia streaming and advertising solution powered by Openwave Integra will provide mobile operators with advanced technologies to offer subscribers leading edge multimedia services they previously could only experience on PCs."

Openwave Integra

Openwave Integra provides operators an evolutionary
roadmap with innovative services and benefits including:

  • Infrastructure for Mobile Internet access, providing multimedia
    support for an enhanced, personalized and open user experience;
  •  Enables rapid service introduction to monetize new, in-demand
    services via a standards-based interface and an extensible protocol
    plug-in framework;
  • Supports rapid deployment of highly differentiated services across
    a number of service protocols (HTTP; HTML; RTSP/RTP/RDT; WAP);
  •  Consistent user experience and service management across networks;
  •  Seamless backward compatibility with WAP infrastructure; and

Reduces the cost of deploying and supporting services with both rack and blade-based deployments.

About Openwave

Openwave Systems Inc. (Nasdaq: OPWV - News) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including merchandising and advertising, which converge the mobile and broadband experience across all of a user's devices.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, increasing the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of service management, messaging, location and client technologies.
Openwave is a global company headquartered in Redwood City, California.
For more information please visit http://www.openwave.com/us/.

 


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Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."