Denver, CO; Hong Kong & London --The Mobile Marketing Association (MMA), (http://www.mmaglobal.com/main), which represents more than 600 companies
across the mobile marketing ecosystem, today announced the release of its global
Mobile Advertising Guidelines. The first set of global guidelines issued by the association,
are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer's experience, by creating a framework for brands
and media companies to deliver mobile advertising in a positive and consistent way.
The guidelines have received industry endorsements from associations such as IAB UK
and Mexico, dotMobi Advisory Group (MAG), ADMA and others.
The Global guidelines capitalise on the progress made in 2007 with the publication of
region specific Mobile Advertising Guidelines for North America, Asia Pacific and Europe,
Middle East and Africa. The regional guidelines have been integrated into a global guideline
to ensure a consistent approach to mobile advertising worldwide.

"The creation of ad guidelines by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplified execution as
the driving forces behind all mobile advertising programs," said Laura Marriott, President,
Mobile Marketing Association.

The guidelines provide improved formats around mobile web and have added new
guidelines for messaging (including SMS and MMS) and downloadables. The MMA has
also introduced a publication called Mobile Advertising Overview which will help those
new to the space get educated. The guidelines include recommended aspect ratios and
banner dimensions, maximum file sizes, file formats and other technical specifications.

"To ensure the best consumer mobile marketing experience, it is essential to have
industry-wide accepted advertising guidelines," said Stephanie Bauer, Marketing
Manager for Verizon. "The MMA and its committees continue to update these guidelines reflecting the most up-to-date practices for marketers across the globe."

"The MMA has been leading the development of mobile advertising guidelines for
the global marketplace," said Will Hodgman, CEO of M:Metrics. "We are pleased to
be working with them to create a sustainable advertising environment to help drive
even faster development of mobile advertising globally."

The Mobile Advertising Committee was created to establish a library of format and
policy guidelines for advertising within content on mobile devices and is comprised
of MMA member companies including: 4INFO, Inc., Action Engine, Ad Infuse, Inc.,
AdMob, Inc., AKQA Mobile, Amobee, Media Systems, AOL LLC, AT&T Mobility,
Bundesverband Digitale Wirtschaft (BVDW) e.V., David Krynauw, DoubleClick, Flycell,
Gannett Digital, Greystripe Incorporated, Handmark, Inc., I-Mobile Marketing, LLC,
, Inc., Microsoft (MSN and Windows Live), Mobixell Networks (Europe) Ltd, Mozes, Inc.,
News Over Wireless, Nielsen Mobile, Nokia Corporation, OpenMarket, Out There Media
Holding GmbH, Qualcomm, Quattro Wireless, R/GA, Rhythm NewMedia, Safecount,
ScreenTonic, Sensei, Inc., ShoZu, SinglePoint, Sports.comm Ltd, Sybase 365,
The Coca-Cola Company, The Weather Channel Interactive, Thin Multimedia,
Third Screen Media, Turkcell Iletisim Hizmetleri A.S., U.S. Cellular Corp., Univision
Online, Inc., Verizon Wireless, Vindigo, VML, Vodafone Group Services, Ltd. and Yahoo!.

The MMA EMEA Mobile Advertising Guidelines can be downloaded from www.mmaglobal.com/mobileadvertising.pdf. The MMA has also released a Mobile
Advertising Overview white paper which can be downloaded
from www.mmaglobal.com/mobileadoverview.pdf.

About the Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com/main.