Jun 05 2008
Mobile operators failing to focus on quality of user experience risk missing out on $24-30 million per month of lost revenue
Mobixell reveals findings from tier one mobile operator
stats as it passes the half billion end user milestone
Cupertino, CA, - Mobixell Networks, a leading provider
of innovative mobile multimedia and advertising solutions,
has released findings from its live networks' information gathered
that underline the importance of ensuring a consistent user experience in driving recurrent mobile content revenues.
The statistics, aggregated from pre and post deployment stats
from seven tier one European operators,highlight the incremental revenue achieved from new and existing subscribers in offering an improved customer experience in the use of mobile content. The findings were released as Mobixell surpassed the milestone of half
a billion end user customers for its multimedia adaptation and
mobile marketing solutions.
Live, on-site, network testing, conducted in conjunction with
individual operator's marketing management teams,measured
the impact of using Mobixell's media adaptation and delivery solutions on driving the regular use of rich media mobile services
such as content download, browsing, mobile video, and MMS.
Key findings demonstrated that significant improvements to
delivery were achieved in 25-45% of communications which resulted
in an increase of between 10-15% on recurrent revenues from
existing subscribers (which equates to an average of $24-30
million per month per tier 1 operators).
The other key area impacted by the introduction of the improved
user experience was the operator's ability to attract new users. Revenue from new users or from the introduction of new services
to existing users was estimated to be in the region of 10-25% per annum. These statistics were attributed to the enhanced ability
of the operator to turn first time users into regular mobile content users and from the operator's willingness to promote new services, confident in the knowledge that the user experience would be
a positive one.
Commenting on the findings as the company announced its 500 millionth user from its 300 mobile operator customer base
worldwide, Avichai Levi, Senior VP Marketing at Mobixell pointed
to the importance of a guaranteed user experience in developing demand for emerging new multimedia services live video-streaming and mobile advertising: "It's no longer only the subscribers that expect a certain level of service; advertisers will also want to know
that they are reaching potential customers effectively and efficiently. It has long been understood in traditional and online advertising that achieving the required brand awareness, based on excellent
creative concepts, requires a consistent and positive user experience. Our proven track record in guaranteeing a reliable, high quality user experience puts us in an ideal position to assist operators moving
into these burgeoning markets."
of innovative mobile multimedia and advertising solutions,
has released findings from its live networks' information gathered
that underline the importance of ensuring a consistent user experience in driving recurrent mobile content revenues.
The statistics, aggregated from pre and post deployment stats
from seven tier one European operators,highlight the incremental revenue achieved from new and existing subscribers in offering an improved customer experience in the use of mobile content. The findings were released as Mobixell surpassed the milestone of half
a billion end user customers for its multimedia adaptation and
mobile marketing solutions.
Live, on-site, network testing, conducted in conjunction with
individual operator's marketing management teams,measured
the impact of using Mobixell's media adaptation and delivery solutions on driving the regular use of rich media mobile services
such as content download, browsing, mobile video, and MMS.
Key findings demonstrated that significant improvements to
delivery were achieved in 25-45% of communications which resulted
in an increase of between 10-15% on recurrent revenues from
existing subscribers (which equates to an average of $24-30
million per month per tier 1 operators).
The other key area impacted by the introduction of the improved
user experience was the operator's ability to attract new users. Revenue from new users or from the introduction of new services
to existing users was estimated to be in the region of 10-25% per annum. These statistics were attributed to the enhanced ability
of the operator to turn first time users into regular mobile content users and from the operator's willingness to promote new services, confident in the knowledge that the user experience would be
a positive one.
Commenting on the findings as the company announced its 500 millionth user from its 300 mobile operator customer base
worldwide, Avichai Levi, Senior VP Marketing at Mobixell pointed
to the importance of a guaranteed user experience in developing demand for emerging new multimedia services live video-streaming and mobile advertising: "It's no longer only the subscribers that expect a certain level of service; advertisers will also want to know
that they are reaching potential customers effectively and efficiently. It has long been understood in traditional and online advertising that achieving the required brand awareness, based on excellent
creative concepts, requires a consistent and positive user experience. Our proven track record in guaranteeing a reliable, high quality user experience puts us in an ideal position to assist operators moving
into these burgeoning markets."
