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Jun 04 2008


Swisscom launches its new live mobile TV infrastructure for UEFA EURO 2008TM using Mobixell Mobile WebcastTM Solution

Cupertino, CA, - Mobixell Networks, a leading provider of innovative mobile
multimedia and advertising solutions, has announced today that its latest platform
offering with leading swiss mobile operator, Swisscom, has gone live. It will see
Swisscom deliver the highest quality live video and audio streaming possible with low
bandwidth conditions (GPRS) to its customers - in time for the anticipated surge
in demand around the UEFA EURO 2008TM and the Olympics.
Using Mobixell's Mobile WebcastTM solution,Swisscom can deliver real-time Mobile
TV and Video on Demand to ensure a sustained connection even when the network
reaches capacity or reception quality deteriorates.

Mobixell's Mobile Webcast solution performs real-time adaptation, so that irrespective of the handset device being used or variable wireless network conditions, the user experience is
always optimised. In addition to providing continuous streaming, despite network or reception limitations, it also has the ability to reduce the stall duration when the user hands-off from a high-bit rate connection (e.g. UMTS) to a low bit-rate (e.g. EDGE or GPRS) connection. Mobile Webcast facilitates introducing new video services, from Video on Demand and live channels through to Internet video, simply and at optimal quality.

As well as enhancing the customer experience, Mobile Webcast also opens up the
opportunity for mobile advertising as ads and branding can be added to the video streams.
Recent research from Jupiter has estimated that mobile internet advertising revenues in
Europe will grow to €1.3billion in 2012, and mobile video is seen to be the second highest contributor to this.

Swisscom's spokesperson Christian Neuhaus said, "Major sporting events, such as the
UEFA EURO 2008TM, typically require dealing with peaks of cellular traffic as high volumes
of people gather in one area, all using their phones for a variety of different services.
Swisscom recognises the importance of providing its customers with the best service
quality possible, and by working with Mobixell, has ensured that this will remain the
case during June's European football tournament and the Olympics.

"In addition to the benefits continuous streaming offers Swisscom customers,it
also holds an excellent business case for Mobixell itself," Christian Neuhaus continued. "Statistically, when a user gets cut off while using a mobile video service more than
once or twice, they will not continue to use it. Mobixell's continuous efforts will help
provide our customers the best Mobile TV experience possible."

Amir Aharoni, CEO of Mobixell stated, "We are delighted that an innovative operator such
as Swisscom, who is recognised as having extremely high standards, particularly around
the issue of quality, has selected Mobixell to provide this continued streaming service to its customers. The Mobixell scalable solution can easily support the required concurrent sessions
so we are confident that Swisscom's subscribers will be able to enjoy the best experience of Mobile TV and Video on Demand at this year's UEFA EURO 2008TM."

Rebecca Marwood / Tim Focas

éclat Marketing

Email: mobixell@eclat.co.uk

Tel: +44 (0)118 989 5600

 


Press Releases Archives


Jan 31, 2012
Subscribers Hold Network Operators Responsible for Mobile Video Quality
Feb 27, 2012


February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said