Cupertino, CA, - Mobixell, the mobile multimedia and advertising company is partnering with Brand Mobile a digital marketing agency
to deliver a full-service, mobile advertising to the CIS market place. The alliance between the two companies provides a complete commercial and technological package for digital and mobile media, consisting of: advertising, brand management, campaign planning and execution, ad serving and rich media delivery. Participating are brands like Procter & Gamble, Coca-Cola, Sun InBev and Wrigley.

Mobixell's Ad-It advertising solution enables the insertion of rich media adverts over multiple channels including WAP, SMS, MMS, video, in-game and ad-funded content whilst ensuring an optimal
user experience and providing comprehensive metrics for brand owners. The Ad-It platform is able to serve real-time adverts based on targeted contextual, behaviour, demographic or location-based criteria, ensuring optimal relevance for the consumer, whilst enforcing policy and privacy protection.

According to David Vachadze, CEO of Brand Mobile,"The partnership with Mobixell means that we can now offer a powerful,full service solution consisting of brand management on digital and mobile, campaign planning and execution, ad serving and delivery that will appeal to brand owners and enable operators to leverage their
unique assets."

Avichai Levy, SVP Marketing at Mobixell commented,
"Operators in Russia and elsewhere are seeking proven
solutions that create additional revenues streams.
Mobile advertising is a domain where operators and brands
work together to achieve effective advertising and higher ROI,
this is what our joint solution is all about"

About Mobixell:

Mobixell Networks provides innovative multimedia and
advertising solutions to mobile operators and content providers. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators' assets to introduce new revenue streams.
Mobixell provides tailored solutions for multimedia processing
and adaptation, and multi channel mobile advertising to over 250 mobile operators and content players worldwide,
including top-tier carriers in five continents. Founded in 2000,
Mobixell is a US Based company with additional offices in the UK, Germany, China, and Israel.

About Brand Mobile:

Brand Mobile is the full cycle interactive digital marketing agency.
With more than 5 years of successful activity in the Russian market, the Agency successfully implemented over 80 complex marketing projects for such a multinational corporations like Procter & Gamble, Coca-Cola, Sun InBev, Wrigley and many others, including:

• Defining and implementing digital strategy for global brands;
• Effectively combining CRM / Loyalty and digital engagement / social networking;
• Extensively running interactive ATL-, BTL- and TTL- campaigns;
• Full cycle service, including creative work and BTL personnel management.
  
  Media Contacts:
  
  Rebecca Marwood / Tim Focas
  
  éclat Marketing
  
  Email: mobixell@eclat.co.uk
  
  Tel: +44 (0)118 989 5600