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Jan 31 2012


Subscribers Hold Network Operators Responsible for Mobile Video Quality
Mobixell survey finds 74% of mobile users see operators as responsible for poor video experience

SAN JOSE, CALIFORNIA – January 31st, 2012 – A broad survey of mobile phone users conducted for Mobixell Networks by OnDevice Research, indicates that 74% hold operators most responsible for their video stalling, buffering or taking too long to start when streaming over their mobile network. In light of the sharp increase in mobile video consumption forecast for the coming years, this revelation should raise serious concerns among mobile operators as they find it more and more challenging to ensure a satisfying mobile video experience for consumers with increasing expectations.

According to the survey, which polled over 1,000 mobile phone users, consumers themselves predict a dramatic increase in their data usage as mobile networks move from 3G to 4G/LTE. The survey found that a total of 91% would browse and use more Internet services, watch more streamed videos, play more games, or download more files if their network performance was 10 times faster than it is today.

As mobile video consumption rises faster than the rate of network capacity expansion, network congestion is more likely to lead to an increase in both browsing interruptions and inconsistent video streaming. The survey found that slow browsing speed would cause 43% of respondents to consider switching operators, while another 24% said that buffering and poor video quality would cause them to consider switching. Further, 47% of mobile users said they are frustrated when video takes too long to play and 45% are most put off by non-continuous, interrupted play.

“This survey highlights the importance that mobile subscribers attribute to video quality and the steps they would consider taking when it is unsatisfactory, “said Noam Green, VP marketing at Mobixell. “New mobile devices and 4G networks will further inflate mobile data demand and, therefore, congestion, in the coming years. To continue to meet user expectations for continuous, no-buffer video, operators are embracing video optimization with real-time congestion prediction.”

All indications point toward always‑on, always-there mobile devices becoming the preferred way for mobile subscribers to stream video, even when wired broadband or Wi-Fi connections are available. In fact, 36% of survey respondents claimed that even at home they stream video using their mobile network. Mobixell plans to track this and other mobile data consumption trends in a follow-up survey later this year.

For an eye-opening demonstration of how video optimization can dramatically improve mobile video performance while causing virtually no visible loss of viewing quality, visit http://www.mobixell.com/VO_demo.

For an infographic snapshot of the mobile video survey results, visit www.mobixell.com/survey.





About the survey:
The survey was carried out for Mobixell on behalf of On Device Research, who surveyed 668 UK respondents and 420 French respondents directly on the mobile internet. It divided the responses into those who do stream video (849) and those who do not (239) and by the type of device they own (smartphone vs. non-smartphone) as well as further breakdown by operator.

For more information about On Device Research, see http://ondeviceresearch.com.


About Mobixell:
Mobixell Networks Mobixell provides intelligent mobile Internet solutions to mobile operators that optimize data networks and maximize data profitability. Mobixell’s flagship product, Seamless Access, enables mobile operators to intelligently manage, optimize, and monetize the surging mobile data and video traffic while giving subscribers an exceptional user experience. Mobixell has more than 400 deployments, including Verizon, Vodafone, Bharti, Orange, and Telefonica, providing specially adapted services in Mobile Video and TV, Mobile Internet and Broadband, and Mobile Messaging. Founded in 2000, Mobixell is a US-based company with additional offices in the UK, Germany, Switzerland, India, China, and Israel.

For more information, visit:

Press Contact:

Patrick Smith Joshua PR for Mobixell
Tel: +44 7734 600553


 


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Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."