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Nov 08 2011


Mobixell Sponsors Panel at Global Broadband Traffic Management Congress
Discussion to Focus on Relationship Between Operators and OTT Players

SAN JOSE, CALIFORNIA – November 8th, 2011 – Mobixell Networks, a leading global provider of intelligent mobile Internet solutions, announced today that it is sponsoring a panel at the forthcoming Broadband Traffic Management Congress in London. The panel will address a sensitive issue that concerns many operators: ‘Taking Steps Towards ‘Two-Sided’ Business Models: To What Extent Can Operators Build a Dialogue and Establish a Common Language with OTT Players?

The Mobixell-sponsored panel is part of the Mobile Video Optimisation track, and will investigate whether operators and third party content and service providers can work together for mutual profit. It will examine who is driving the relationship between operators and content owners. It will also explore the benefits to consumers of greater ecosystem development and formal content delivery agreements and mechanisms between the two.

Taking place at 3.20pm, Tuesday, November15th, the panel will feature Yehuda Elmaliach, Mobixell’s CTO, as well as speakers from Deutsche Telekom, F5 Networks, SeeSaw, Openet and YouTube.

“Over the top video content is a key issue for the future of network operator profitability and a major contributor to the data explosion we’ve seen in recent years,” said Yehuda Elmaliach, Mobixell’s CTO. “As networks increasingly come under strain, it raises questions over who should cover the costs of delivering high-quality content and services to subscribers: OTT players, operators or perhaps both.”

Dean Bubley, founder of Disruptive Analysis and panel chair, commented, “Given the topicality of so-called OTT content and applications, this should be a lively debate. How telcos respond to Internet-based content, voice and messaging providers is an increasingly contentious issue. There are numerous scenarios and points of view, especially about who should be paying whom, and for what.”

Broadband Traffic Management focuses on the optimization and monetization of the broadband customer experience. It runs from November 15th to 17th and is held at the Royal Garden Hotel, London. For more information see http://www.broadbandtrafficevent.com/.

To book a meeting with Mobixell management at the event, please contact tsippip@mobixell.com.

About Mobixell:
Mobixell Networks provides intelligent mobile Internet solutions to mobile operators that optimize data networks and maximize data profitability. Mobixell’s flagship product, Seamless Access, enables mobile operators to intelligently manage, optimize, and monetize the surging mobile data and video traffic while giving subscribers an exceptional user experience. Mobixell has more than 350 deployments, including Verizon, Vodafone, Bharti, Orange, and Telefonica, providing specially adapted services in Mobile Video and TV, Mobile Internet and Broadband, and Mobile Messaging. Founded in late 2000, Mobixell is a U.S.-based company with additional offices in the UK, Germany, Switzerland, India, China, and Israel.

For more information, visit:
http://www.mobixell.com/evo
http://www.mobixell.com/blog
http://twitter.com/mobixell

For further information:
Patrick Smith
Joshua PR for Mobixell
Tel: +44 7734 600553
Email: patrick.smith@joshuapr.com

 


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Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."