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May 24 2011


Worldwide Mobile Optimization Trend Supported by 10 New Deals with Mobixell in Only 6 Months

Mobile Video Optimization on Upward Global Trend as Operators Pursue Converged Mobile Internet Platforms to Tackle the Surge of Internet and Video Traffic

SAN JOSE, CALIFORNIA - 24 May, 2011 - Mobile operators, who for years have expressed concern about the increasing tide of mobile data traffic, have now started to take practical steps to mitigate the risk this phenomenon poses to their business. To support this trend, Mobixell Networks today announced that it has closed an additional 10 mobile Internet platform deals with worldwide mobile operators over a span of just 6 months.

 

According to Mobixell, a leading global provider of rich media mobile data solutions, these ten operators chose Mobixell Seamless Access, the company's Mobile Internet Platform because of its strong video optimization and policy driven service orchestration capabilities.

 

Mobixell Seamless Access is a converged mobile data traffic solution designed to support existing and future generations of mobile Internet and mobile broadband services. The platform sits at the core of the mobile data network allowing centralized and intelligent decision making to be applied to all types of mobile data traffic, and intelligent media and video optimization techniques.

 

Declan Lonergan, vice president of Yankee Group's Anywhere Consumer research group noted that he's been warning industry experts that "a wait-and-see attitude toward data, and specifically video traffic optimization can have a significant, negative impact on the economics of running a network. This trend is an encouraging sign that the industry is taking this advice seriously."

 

The combined subscriber base for the mobile operators involved in these deals tops 140 million with a combined traffic volume in the neighborhood of 40 petabytes per month. For reference, 40 petabytes is 40 billion megabytes of data, roughly equivalent to more than 7 billion minutes or over 14,000 years of YouTube videos.

 

"Of course it's satisfying to know that Tier-1 mobile operators are choosing Mobixell Seamless Access as their Mobile Internet Platform," expressed Noam Green, VP Marketing for Mobixell. "But what these wins mean for the global industry is that video optimization and traffic management have become a real priority for operators. That's why we believe they are choosing Mobixell."

 

This trend is global, but with regional twists. In North America and Western Europe, where smartphones, tablets and other wireless device deployment projections are exceeding expectations, mobile operators are looking to push off capacity investments. One way they are doing that is by seeking out video and Web optimization technologies that improve user experience.

 

In Asia Pacific, however, where, for the most part, data traffic has not yet impacted capacity limitations, mobile operators are preparing for the rush of data that has already hit North America, Europe and the Pacific Rim. Their immediate needs include implementing a unified, policy-driven Mobile Internet Platform with centralized management for all data traffic and services. However, Mobixell finds that mobile operators in APAC are also making it a priority to select platforms with strong video optimization capabilities to be ready when the inevitable data traffic crunch hits their region.

 

About Mobixell:

Mobixell Networks is a global provider of rich media, mobile Internet and broadband solutions. These solutions enable mobile operators to achieve their 'least cost, smartest pipe' strategy by intelligently managing surging mobile data and video traffic, while giving subscribers an exceptional user experience. Mobixell has more than 350 deployments, including Verizon, Vodafone, Bharti, Orange, and Telefonica, providing specially adapted services in mobile video, mobile Internet and Broadband, and mobile messaging. Founded in late 2000, Mobixell is a U.S.-based company with additional offices in the UK, Germany, Switzerland, India, China, and Israel. For more information, visit the company's website at http://www.mobixell.com.

 

http://www.mobixell.com/blog/

 

http://twitter.com/mobixell

 

For further information:
Mobixell Networks
Patrick Smith
Joshua PR for Mobixell
Tel: +44 7734 600553

 

 


Press Releases Archives


May 15, 2012
Mobixell to Expose Secrets of Mobile Video Optimization
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Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."