SAN JOSE, CALIFORNIA - 21 September, 2010 - Mobixell Networks, a leading provider of rich-media mobile data solutions, announced today the results of its survey into user perception of mobile video quality in the UK. The survey found that up to a staggering 96 per cent of users are frustrated with their experience of mobile video, demonstrating that operators are still struggling to provide the expected quality and download speed to customers.

The survey, conducted by independent research company Gfk NOP on behalf of Mobixell, reveals that of the adults who watch video on their mobile device, up to 67 per cent are discouraged by non-continuous video playback and the length of time it takes a video to begin playing. Interestingly, the survey also reveals that the younger the users questioned, the more demanding they are about continuous video playing and their overall user experience.

Of the 16-24 year olds questioned 69 per cent of users prefer video to be optimised, rather than wait significantly longer for higher-quality streaming. Mobixell's own traffic statistics also hint at that frustration, showing that just 50 per cent of mobile users watch approximately only half of the duration of YouTube® video clips, a likely result of their annoyance with the lack of instant gratification. 

Noam Green, Associate Vice President of Corporate Marketing at Mobixell: "It is interesting to see that mobile users perceive video optimisation as a user experience enabler. When they had to choose between optimised video vs. HD Quality-like video which may stutter and stall while streaming, users very clearly preferred the optimised video. But let's make no mistake - if the optimised video is of low quality, it can as easily backfire and have a significant effect on network quality perception and may lead to churn. Smooth and continuous video experience is one of users' strongest indicators of network quality - and ultimately influences the perception of their operator's network efficiency."

Mobixell is a provider of data management and optimisation solutions for mobile operators, including Mobixell's mobile video optimisation module which allows mobile operators to offer superior video optimisation to their customers while avoiding the expensive cost of network build-up. 

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Notes to editors

The survey was conducted by GfK NOP, an international research authority, exploring and analysing the latest developments and trends in all the key markets in the UK and around the world. The survey was carried out across the UK, between 9-11 July 2010. A total of 1000 people were interviewed, of those, 388 regularly view online video content on laptops and mobile devices on the go. Those 388 were then asked additional questions on their experience and perception of online video on mobile broadband and mobile phones. The survey included a wide cross-section of society in England, Ireland, Scotland and Wales and all age ranges from 16 to over 65. www.gfknop.com