Mobile World Congress, Barcelona – February 15, 2010 – Mobixell Networks, the leading provider of rich media mobile internet, which offers mobile broadband, mobile video, mobile messaging and mobile advertising solutions, announced today the launch of RSS Gateway; a network centric solution which enables mobile operators to deliver RSS feed services to subscribers. The solution has been designed to offer an alternative to existing client-based RSS feed solutions and enables operators to generate additional revenue and retain a prominent position in the value-chain. The solution allows RSS feeds to be delivered to all multimedia enabled handsets without users having to install and configure a client-based mobile RSS reader. 

Mobixell’s RSS Gateway tracks the feeds of selected websites, be it news, sports, weather, stock quotes or podcasts and sends registered subscribers the newly available content  as an alert service (as a snippet with a link) via SMS or MMS. The URL to the target website is embedded in the notification message, prompting the subscriber to launch a browsing session. In this way operators can add to the range of Web 2.0 services they are able to deliver, to drive additional revenue and promote customer loyalty.  For the subscriber, it’s a an innovative and convenient way to receive RSS feed alerts on their mobile phone.  

Avichai Levy, VP Marketing of Mobixell comments: “Mobixell’s recent acquisition  of 724 solutions  enabled us to offer our Rich Media Mobile Internet vision, which includes infrastructure to enable operators optimal management of the mobile internet traffic, together with tools for the operator to add value to the user’s internet experience. our new  RSS gateway solution, provides operators with a mass market service to strengthen their relationship with customers, drive new revenue streams through the mobile internet and encourage customers to go to the operator’s own portal.”    

He continues:  “Now, more than ever, operators need to capitalise on their unique assets and strengthen their relationships with subscribers. This solution offers a more user-friendly alternative to client-based mobile RSS readers and adds a further service in operators’ portfolio of Web 2.0, driving direct RSS revenues, as well as indirectly generating revenue for data and internet packages.”

Mobixell Networks will be showcasing the RSS Gateway during Mobile World Congress2010, Barcelona, February 15th to 18th, in Hall 1, booth # 1A23.
In addition, further to Mobixell’s recent acquisition of 724 Solution, the combined company will be unveiling the joint vision and showcasing its extended Rich Media Mobile Internet offering.
Mobixell Networks also invites customers, partners and members of the media to the company’s cocktail that will take place on Tuesday, February 16, at 16:30 at the company’s booth. For more information or to set up a meeting, please contact us at: info@mobixell.com.

-Ends-

About Mobixell

Mobixell Networks provides innovative Rich Media Mobile Internet, Mobile Broadband, Mobile Messaging and Mobile Advertising  solutions to mobile operators and content providers. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators’ assets to introduce new revenue streams. Mobixell provides tailored solutions to over 300 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in late 2000, Mobixell is a US based company with additional offices in the UK, Germany, Switzerland, India,  China, and Israel.  For more information, visit the company’s website at http://www.mobixell.com

Media Contacts:
Avichai Levy
VP Marketing Mobixell Networks
Email: Avichai.levy@mobixell.com
Tel: +972 544 666 785 

Kirsten Scott and Kim Smith
éclat Marketing
Email: mobixell@eclat.co.uk  
Tel: +44 (0)1276 486000