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Nov 18 2009


Mobixell Networks Announces Rich Media 7 To Deliver Optimum User Experience of Messaging, Web and Video Rich Media Services in a Single Centralised Hub

 

 

 

Next generation multimedia hub streamlines management and minimises costs for mobile operators

 

Mobile Asia Congress, Hong Kong, 18th November 2009 - Mobixell, a leading provider of innovative Mobile Multimedia Messaging, Mobile TV, and Mobile Advertising solutions has today announced the introduction of Rich Media 7, a new generation of its popular Rich Media Service Centre (RMSC) solution deployed at over 120 mobile operators, which offers a single, streamlined content adaptation hub for video, MMS, offline content and Web rendering. The new mobile multimedia and content adaptation hub allows mobile operators to consolidate all of the rich media adaptation and services into a single, centralised platform, which also includes tracking, streaming and PC-to-Mobile services.  This consolidated hub offers simplified management and reporting and lower hardware and software costs, by eliminating the need to purchase and manage independent media adaptation systems for each media type.

 

Key enhancements to the original RMSC system include video adaptation and streaming to ensure that video content is seamlessly adapted to provide the optimal experience based on the handset, connection or network that is available. Also incorporated in Rich Media 7 is web rendering, to adapt mobile screens sizes to offer the same high quality web browsing experience to mobile users that is currently available via the PC.  The Rich Media 7 platform includes a terminal database of all handsets and configurations that automatically adapts multimedia content to a user’s specific device, without the need for any manual intervention. It also supports Mobixell’s application programming interface (API) to incorporate mobile advertising services enabling operators to add, for example, pre and post roll advertising to a subscriber’s video or MMS communications.

 

Avichai Levy, Executive VP Marketing, at Mobixell comments: “The value of the system is in the synergy between Web, Video streaming, Multimedia and offline content adaptation, which provides excellent user experience in services such as video-rich web browsing. With major sporting events like the football World Cup and the Olympics on the horizon, operators are looking at the potential pulling power of these events to increase revenues from multimedia services such as video, browsing and rich-media messaging, without major expense and disruption to their existing network.  This is precisely why we believe our upgraded platform offers a winning combination.”

 

Simon Darr, AVP Marketing, at Mobixell added, “By incorporating four Multimedia adaptation systems into a single system, mobile operators will be able to save up to 50% on operating and capex costs and - in times of economic struggle - this is sure to come as welcome news. By utilizing Mobixell’s Rich Media 7 solution, operators can roll out the full gamut of multimedia services with ease, as well as introducing new ad-funded business models.  Our solution makes all types of content available to the widest possible base of users, irrespective of their handset, network or connection speed.”

 

Mobixell Rich Media 7 solution, which will be presented at the Mobile Asia Congress 2009 on November 18-19, Hall E09,  has already been deployed in its early versions with several tier 1 global operators and is now available to operators worldwide.  
For existing RMSC customers an upgrade solution is available.

 

- ENDS -


About Mobixell

Mobixell Networks provides a comprehensive range of mobile media solutions to enable service providers to deliver mobile messaging, mobile advertising and mobile TV to over half a billion subscribers worldwide.  By partnering with over 300 mobile operators and content players worldwide, including top tier carriers in five continents, Mobixell is helping to create a richer mobile world. Mobixell’s solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators’ assets to introduce new revenue streams. Founded in late 2000, Mobixell is a U.S based company with additional offices in the UK, Germany, China and Israel.  For more information, visit the company’s website at www.mobixell.com

 

Media Contacts:

Angel Cheng
Upstream Media
Tel: +852 2973 0222
angel.cheng@upstreamasia.com

Tim Focas/ Kirsten Scott
Éclat Marketing
Tel: +44 (0)1276 486000
Mobixell@eclat.co.uk
 

 


Press Releases Archives


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February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom: 

Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video  solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

 

Mar 2010 Cellcom: 

Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."
Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said