London, October 20, 2009- Mobixell, a leading provider of innovative mobile multimedia and advertising solutions, has today announced that its Mobixell Ad-It™ advertising solution is being demonstrated in Ogilvy Group UK’s London Digital Innovation Lab. The Digital Lab, which was opened last year, provides an opportunity for clients and creative teams to witness ’live’ demonstrations of the very latest in digital marketing technology and to experience first-hand how a range of dynamic technologies, including mobile advertising solutions, can better communicate their brand and help them to engage with customers.  

Mobixell’s Ad-It™ advertising solution offers mobile operators the ability to insert rich media adverts over multiple channels including WAP, Voice, SMS, MMS, video and ad-funded content whilst ensuring an optimal user experience and providing comprehensive metrics for brand owners. The Mobixell Ad-It™ platform is able to serve real-time targeted adverts based on contextual, behavioural, demographic and location-based criteria, ensuring optimal relevance for the consumer, whilst enforcing privacy protection. 

Mobixell has partnered with OgilvyOne, the global direct and digital unit of The Ogilvy Group, to deliver a complete commercial and technological package which includes: advertising, brand management, consumer profiling, campaign planning and execution, ad serving and rich media experience. The two companies recently worked together on delivering WAP advertising campaigns, for Polish operator PlayMobile, which was powered by the Mobixell Ad-It™ solution and delivered impressive click through rates of 4.3 % on average. 

Avichai Levy, Mobixell’s VP marketing said, “Mobixell’s presence in the Ogilvy Innovation Lab is a recognition of our innovative leadership position in the Mobile Marketing world, provided by one of the most advanced thinkers in the industry.”

Scott Seaborn, Head of Mobile Technologies for Ogilvy Group, welcomed the addition of Mobixell to the Lab. “It is already clear that operators are taking a unique position in the mobile advertising domain, and Mobixell’s Ad-It™ platform provides the required technology. The Mobixell Ad-It™ solution provides us the opportunity to further enhance this innovative type of digital marketing.”

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About OgilvyOne Worldwide

OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 130 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships.  The roster of clients is equally balanced between global clients including American Express, Cisco, DHL, IBM, Lenovo, Nestlé, SAP and Unilever, and leading clients in our local markets.  OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.

About Mobixell Networks

Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators’ assets to introduce new revenue streams. Mobixell provides tailored solutions for multimedia processing and adaptation, and multi-channel mobile advertising to over 250 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in late 2000, Mobixell is a US Based company with additional offices in the UK, Germany, China, and Israel.

For more information, visit the company’s website at http://www.mobixell.com

Media Contacts:

Tim Focas/Kirsten Scott 

éclat Marketing

Email:  mobixell@eclat.co.uk 

Tel:     +44 (0)1276 486 00 0