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Mobixell EVO™



Mobixell EVO™ – Evolved Optimization
Redefined for a Video Rich Future


When the Video Storm Hits full force, Mobixell EVO Evolved Optimization will Help Mobile Operators Unlink Mobile Infrastructure Investment from Data Volume Growth.



Mobile data, fuelled by streaming video, is growing at an unprecedented rate around the world. While mobile operators can choose between constant incremental infrastructure investment and data optimization solutions to keep up with increasing volume, neither choice is future-driven. As the growth rate accelerates, so does infrastructure investment. This linked cycle could reach unsustainable levels for many mobile operators within the next few years.

Responding to operators who are seeking a way to decouple optimization hardware investment from soaring data volume growth, Mobixell has introduced a new way of approaching mobile data optimization. That’s Mobixell EVO™, an Evolved Optimization approach for mobile networks. This new approach focuses only on congestion rather than just arbitrarily reducing data volume.

Mobixell EVO goes further by predicting congestion just before it occurs and specifying virtualized, cloud-based caching and optimization. The new Mobixell EVO approach to optimization will significantly reduce resource investment and operators, for the first time, will be able to unlink infrastructure investment from overall data growth.

Each of the key elements of Evolved Optimization contributes to the sustainability of mobile operator business models:

Real-time Near-Congestion Prediction

Some networks already perform historical based predictive congestion analysis, where they process offline reports and attempt to predict future patterns of congestion. This approach is limited and inaccurate, mainly due to the transient and localized nature of congestion. This is why Mobixell EVO will proactively perform real-time near-congestion prediction on a stream-by-stream basis and then dynamically apply the most appropriate optimization techniques to avoid congestion before it affects the subscriber quality of experience.

Cloud-based Optimization and Caching

Mobile network operators are already investigating cloud computing and virtualization to support various services. By managing resources in a distributed model, processing power is used only when and where needed. In addition to being a natural path toward compliance with operators’ proposed business models, private cloud-based caching and optimization can help mobile operators maintain sustainable levels of infrastructure investment even as the need for optimization grows.

Flexible, open system architecture

True cost savings come from moving away from proprietary systems that lock in operators and reduce flexibility. While all-in-one solutions offer short term convenience, as data traffic levels climb, the scalability of open, cloud-based system architecture will become critical to sustainable growth.

Mobixell EVO Press Release

 

Mobixell EVO White Paper

 

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May 15, 2012
Mobixell to Expose Secrets of Mobile Video Optimization
Jun 12, 2012


Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."