Mobile Data Optimization

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Mobile Data Optimization

Mobile Video Traffic is Sky-Rocketing while Investment Needed to Support it Challenges Operator Network Economics

The rapid growth of mobile data traffic, driven by video, has forced operators to continuously invest in infrastructure just to keep up with demand. Mobile network operators are in a constant battle to keep their networks profitable, leading to various techniques to optimize their infrastructure investment.

Data and Content Optimization are the most cost-effective techniques used by mobile operators to manage network capacity through data reduction and congestion management.

Solution

Providing a superior Data and Content Optimization solution like Mobixell Seamless Access requires a multi-dimensional holistic approach:

Video Optimization & Web Acceleration
Deliver the best of all worlds – Superior Quality of Experience (QoE), Smallest Hardware Footprint and Optimum Network Capacity Management
Multitude of optimization techniques from lossy to lossless
Policy-Driven holistic optimization approach including Network-aware, Device-aware, User-aware and Content-aware capabilities

New Mobile Solution to Let Operators Customize Data Optimization Strategy for Each Individual Subscriber

February 2010 XL Indonesia:
"Mobixell's solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options." ...Rudy Wiryadi, VP IT Development and Operation of XL

April 2010 Swisscom:
Mr. Volker Dietzel, Head of TV& Portal Development "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams. We were impressed by Mobixell's video solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Mar 2010 Cellcom:
Mr. Isaiah Rosenberg, Engineering VP, "We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses. Mobixell's Videon scores in all these areas, allow us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

Nov 2008 Mauj: Mr. Manoj Dawane, CEO "We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said