News
Date: Mar 30, 2009 | Categories: Press Releases

Mobixell extends its Mobile Multimedia Messaging Solution with Mobixell Social Media Gateway to enable operators to tap into the potential of Social Networks and User Generated Content

Subscribers will now be able to stay in touch with their social network communities while on the go using existing MMS and SMS

Las Vegas, CTIA 2009- Mobixell, a leading provider of innovative Mobile Multimedia Messaging, Mobile TV, and Mobile Advertising solutions has announced today the introduction of its Social Media Gateway Solution.  The solution, which supports adaptation and streaming of social media networks' video, audio, and image content, will enable operators for the first time to offer their subscribers Social Network and User Generated Content directly to their mobile phone over the very popular MMS and SMS services. 

Social Media Gateway allows mobile users to communicate with their Social Network communities and receive User Generated Content media without the need to download and install special software or handset clients.  Instead, subscribers will be able to use the very same SMS and MMS services they are so familiar and accustomed to.  

Avichai Levy, Executive VP Marketing, at Mobixell comments: "Social Media Gateway benefits operators by encouraging subscribers to upgrade to unlimited data packages, and send and receive more MMSs.  Furthermore it brings mobile operators to the forefront of the new trend in social communication and interaction." 

"User experience is key to the success and uptake of any mobile service.  Mobixell's expertise in mobile rich media user experience ensures subscribers will enjoy the maximum potential of their handset's media capabilities by utilizing Mobixell's world leading content adaptation, optimization and delivery solutions" adds Simon Darr, AVP Marketing, at Mobixell. "By utilizing additional Mobixell products, mobile Social Media Gateway can be further enhanced with Mobixell's advertising and viral marketing solutions thereby enabling the creation of new ad-funded business models."

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