Sony ( NYSE: SNE) Pictures Television is revamping its mobile advertising capabilities with a new service that will enable the entertainment giant to automatically insert ads, a first of its kind for WAP sites in the United States
The dramatic rise to fame of You Tube and the media frenzy caused by the launch of the iPhone have given rise to the rebirth of Mobile TV and video with the potential for genuine mass market appeal. It has also given food for thought to many mobile operators keen to have their share of the Mobile TV pie but anxious to avoid a case of severe indigestion.
According to Mobixell, the venture infusion will enable the firm to address emerging opportunities in the messaging, video and advertising markets as well as enhance customer support and professional services
A new UK survey, commissioned by Mobixell Networks - providers of mobile multimedia and advertising solutions - amongst 832 mobile phone users, reveals a sizeable opportunity exists amongst the 16-34 year-old demographic to offer ad-funded mobile content via rich media services like multimedia messaging or mobile video services. The findings reveal that 35% of 16-35 year-olds would use more MMS and 29% would use more video services if they were offered free or discounted in return for receiving mobile adverts
Mobixell survey shows potential for ad-sponsored content in rich media services like MMS and mobile video clips
As businesses begin to recognize the potential of mobile advertising, the need for specific guidelines in this area is becoming starkly apparent: standards are needed to gain the confidence of advertisers and ad agencies and to establish the mobile handset as a viable alternative media channel
Once you can be confident that content will be delivered in the correct format - and Lobanov obviously has great faith in Mobixell's product, then it is then feasible to make a big marketing push over content delivery. In turn this should increase both data traffic and customer satisfaction.
Mobile advertising provider, Mobixell Networks has released findings from its live networksֳ' information gathered that underline the importance of ensuring a consistent user experience in driving recurrent mobile content revenues. The statistics, aggregated from pre and post deployment stats from seven tier one European operators, highlight the incremental revenue achieved from new and existing subscribers in offering an improved customer experience in the use of mobile content.
Mobixell has launched an new ad delivery engine which it touts can smartly inject and enhance mobile ad inventory.
In fifth place came last year's fast 50 winner Wintegra Inc., followed by Mobixell Networks Ltd
