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Mobile advertising has progressed from its first iteration as a passive medium, typically a WAP banner to become targeted, interactive and personalised - Mobile Advertising 2.0.
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Mobile Operators Test Dynamic Spots, But Waiting For Viewers
By Todd Spangler -- Multichannel News

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Sony ( NYSE: SNE) Pictures Television is revamping its mobile advertising capabilities with a new service that will enable the entertainment giant to automatically insert ads, a first of its kind for WAP sites in the United States

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The dramatic rise to fame of You Tube and the media frenzy caused by the launch of the iPhone have given rise to the rebirth of Mobile TV and video with the potential for genuine mass market appeal.  It has also given food for thought to many mobile operators keen to have their share of the Mobile TV pie but anxious to avoid a case of severe indigestion. 

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According to Mobixell, the venture infusion will enable the firm to address emerging opportunities in the messaging, video and advertising markets as well as enhance customer support and professional services

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A new UK survey, commissioned by Mobixell Networks - providers of mobile multimedia and advertising solutions - amongst 832 mobile phone users, reveals a sizeable opportunity exists amongst the 16-34 year-old demographic to offer ad-funded mobile content via rich media services like multimedia messaging or mobile video services. The findings reveal that 35% of 16-35 year-olds would use more MMS and 29% would use more video services if they were offered free or discounted in return for receiving mobile adverts

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Mobixell survey shows potential for ad-sponsored content in rich media services like MMS and mobile video clips

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As businesses begin to recognize the potential of mobile advertising, the need for specific guidelines in this area is becoming starkly apparent: standards are needed to gain the confidence of advertisers and ad agencies and to establish the mobile handset as a viable alternative media channel

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As businesses begin to recognize the potential of mobile advertising, the need for specific guidelines in this area is becoming starkly apparent: standards are needed to gain the confidence of advertisers and ad agencies and to establish the mobile handset as a viable alternative media channel.
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Once you can be confident that content will be delivered in the correct format - and Lobanov obviously has great faith in Mobixell's product, then it is then feasible to make a big marketing push over content delivery. In turn this should increase both data traffic and customer satisfaction.

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Mobile advertising provider, Mobixell Networks has released findings from its live networksֳ' information gathered that underline the importance of ensuring a consistent user experience in driving recurrent mobile content revenues. The statistics, aggregated from pre and post deployment stats from seven tier one European operators, highlight the incremental revenue achieved from new and existing subscribers in offering an improved customer experience in the use of mobile content.

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Mobiixell will be a competitive threat to the likes of Amobee by pushing adverts to clients via the server (where it already sits on many operator platforms). So its not going to serve adverts, but partner for the inventory and push the adverts at the best quality possible - from the operators network.
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Mobixell has launched an new ad delivery engine which it touts can smartly inject and enhance mobile ad inventory.

 

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Ad-It platform to offer rich media advertising beyond banners, says Israeli company.

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In fifth place came last year's fast 50 winner Wintegra Inc., followed by Mobixell Networks Ltd

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June 2008 Swisscom: "Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..." Swisscom's spokesperson Christian Neuhaus said

September 2007 Hungama Mobile: "..Integrating Mobixell's technology into our content production business together with the company's extensive knowledge of multimedia and handsets, we buile upon our reputation as the leading mobile entertainment company.." said Kunal Jhunjhunwala, group account manager, Hungama Mobile

June 2008 Vimplecom:"Once you can be confident that content will be delivered in the correct format – and Lobanov obviously has great faith in Mobixell’s product, then it is then feasible to make a big marketing push over content delivery.In turn this should increase both data traffic and customer satisfaction" Aleksey G Lobanov Senior Project Manager at Vimpelcom said

 

October 2007 Tech Mahindra:"..Our primary goal is to provide our customers with exciting applictaions of the highest possible quality..With the Mobixell solution integrated within our platform, we enable mobile subscribers to enjoy and consume content at its best - any place and any time" said Mr. Rajesh Chandiramani , General Manager, Tech Mahindra

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