Content owners today are starting to look for ways to address consumers directly,without the mediation of a service operator. Many of them already have web sites where some or all of their content is offered to viewers based on a 'Pay per View' business model or based on an 'Ad Funded' business model, where viewers watch advertisement, and in return, enjoy the content for free.

Such content providers are now starting to realize the potential of the Mobile viewers,and would like to address this growing segment as well. Mobixell offers a full solutions to such an application based on the Videon product suite, and on the Ad-It advertising platform.

The Mobixell implementation allows service providers to generate new business based on a video service which is generated at the highest quality possible per handset and per network, funded by ads that are personalized and dynamically inserted.