Device Aware Video Optimization



Device Aware Video Optimization

 

Every mobile device, whether it is a smartphone, feature phone, tablet or a notebook, needs special handling to get optimization right. Mobixell has, over the course of more than a decade, built up a depth of media handling experience, making it the de facto global leader in video optimization. Mobixell can adapt algorithms to quickly add new devices to an already extensive device profile library.

 

Device-aware optimization assures that optimized content leverages each specific device’s capabilities, and considers its limitations for the best user experience and highest compression. As smartphones and tablets vary in hardware, processing power and screen size, so do their multimedia capabilities and limitations. Delivering video to users requires the operator to offer an average viewing experience to fit the lowest common denominator, or that the content’s quality is explicitly tuned for each device, providing a maximized viewing experience.

 

With additional video formats (WebM/VP8) and codecs, new ways of playing video (HTML5) and the different delivery methods (HTTP-PD, HLS, Silverlight, etc.), it is clear that video optimization solutions should expand and adapt to support the ever growing variety of devices.

 

  • Device aware considerations
    • Screen size
    • Format and codec support
    • Specific handset streaming configurations
  • Feature-phones require different handling
    • RTSP/RTP streaming protocols

 

  • Flash video support for iOS devices – Mobixell Seamless Access identifies and transcodes media that is not native to a page being viewed. This capability is achieved by performing drill down HTML link extraction which enables core network-level optimization tasks, including transcoding of video in Adobe® Flash® format for the Apple® iOS (iPhone®, iPod® and iPad®), and analysis of all content in dynamic, multi-source pages.

 

 

 



May 15, 2012
Mobixell to Expose Secrets of Mobile Video Optimization
Jun 12, 2012


Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."