Customer Engagement Tools



Customer Engagement Tools

 

Over The Top (OTT) service and content providers can make it challenging for mobile operators to stay in touch with their customers on the Web. Online engagement with customers is important for both the operator and the customer: The operator needs to be able to communicate in real-time to send notifications or policy changes and to take advantage of devices as a point of sale for upselling, marketing campaigns and advertising; the user would like to have more control and enhance the Web experience and associated services.

 

The Mobixell Seamless Access Customer Engagement Tools are built to address this challenge by providing various communication channels such as event-driven out of band (SMS), in-line (Interstitial Pages) and continuous real-time communication (Interactive Toolbar).

The Mobixell Interactive Toolbar is the most versatile channel for interacting with the subscriber any time, anywhere. It provides operators with excellent opportunities to monetize mobile data services while enabling users to have better control over their Web experience. The toolbar is also used to personalize all other services available in Seamless Access.

 

Main features

 

  • No client needed – Server-based solution which requires only basic Javascript support on the client
  • Personalized – includes both standard and user-customized widgets
  • Flexible – Intuitively exposes the relevant policy capabilities to the user
  • Supports variety of devices: Smartphones, laptops, tablets (e.g., iPad®), desktop computers
  • Floating, non-intrusive: User decides when and where to open; minimal impact on OTT content
  • Pre-integrated with Mobixell Seamless Access modules such as Optimization, Mobile Advertising, and Content Filtering
  • Flexible deployment modes:
    - Pre-integrated component of Mobixell Seamless Access solution
    - Can be easily deployed on top of other existing solutions
  • Users can define the optimization level in real-time and control their expenses
  • Rule engine to decide best optimization based on: User preferences, operator policy, device, network, and content
  • Open framework based on JavaScript – Easy to add components, widgets, etc. and enables third parties to provide content and take advantage of the toolbar

 

User Benefits


Empower users to:

  • Choose and Control:
    - Optimization level which can impact their viewing experience and their expenses
    - Opt-in to services such as content filtering 
    - Pay for additional functionality – e.g., top-up account
  • Understand:
    - Receive real-time notifications (e.g., roaming charges)
    - Current service and package consumption, available quotas
    - Changes in policy/service (e.g., SLA degradation when quota ends)

Operator Benefits


Provides operators with:

  • Better customer engagement
  • Higher customer satisfaction leading to lower CRM costs and less churn
  • Additional source of revenue
  • Real-time user interaction

Watch Video:

Mobixell Interactive

Toolbar

 


May 15, 2012
Mobixell to Expose Secrets of Mobile Video Optimization
Jun 12, 2012


Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."