Mobixell Ad-It Control Layer module enables operators to further deploy and utilize Internet-based Ad servers without having to impose any changes whatsoever. Furthermore, it enables operators to quickly evolve from several single Ad-servers (each focusing upon specific single channels) into a fully multi-channel environment without the necessity to replace/change any of the existing Ad serving components
Mobixell Ad-It Control Layer allows the necessary "mobilization" of the ad serving entities,
enabling the required following functionalities: Multi-Ad-Server routing,Network enablers, Multimedia aware Ad selection and more.

