Media is generally considered an industry that has historically been partly funded through advertising, through sponsorships,Ad-Funded services, reduced-tariff contents, and more.
On the other hand, content providers and publishers often find that relying on subscriptions and pay-per-view models is unsustainable in a world where consumers usually do not expect to pay for most content,specially when offered on a Direct-2-consumer basis, and not behind the operators' portals.
Moreover, as content is usually expensive to generate and offer to consumers, advertising provides a perfect means to offer richer content at a more reasonable cost.
allows content providers and publishers an end-2-end solution for enabling their content, both as off-portal (D2C) or on-portal,in an Ad-funded manner, both as a fully hosted solution or as part of the multi-channel advertising solution, integrated within the operators' networks.
