I know we’ve quoted Yogi Berra* in a previous post. But he’s just so quotable, isn’t he?
If you were thinking that the coming storm, predicted to flood mobile networks with streaming video, will make mobile data optimization too costly to implement down the road, think again. Today, Mobixell announced Mobixell EVO™. Mobixell EVO is an entirely new approach to mobile optimization which discourages mobile operators from optimizing overall data volume and, instead, focus on optimizing congestion in the network. Why? Good question.
We’ve been talking with our mobile operator customers, analysts and other industry experts for the last few months and they’ve been telling us how their projections for mobile infrastructure investment is going to outstrip data revenue in the next few years. They’re telling us that data optimization is not going to make the situation any better. Until now, their optimization solutions expand incrementally as data volume grows. So our CTO office sat down and figured out a way to keep both infrastructure investment down and the optimization hardware footprint limited. It sounds almost ridiculous until you consider that the way many network operators look at optimization is outdated (or, it will be soon).
When data optimization is applied to reduce overall volume, there is little impact on Quality of Experience (QoE) in congested networks. But when optimization focuses only on congestion, predicting near-congestion before it occurs, not only does it require far less in hardware resources since it ignores traffic that doesn’t affect QoE. It also puts end users at the center of the solution – lower congestion means better video streaming and a browsing experience. Add to that an open, cloud-based architecture to call on hardware resources only when they are required and you’ve got Mobixell EVO.
Now, Mobixell EVO is, for the most part, just a framework at this point – a set of principles that are guiding R&D into the future. Mobixell Seamless Access already includes elements of the Evolved Optimization approach – DBRA, for example – and we are planning announcements in 2012 of more features conceived through this new approach. Same industry-leading Seamless Access platform. But now an even better bet for the future when mobile video hits levels that could otherwise get out of hand.
Check out today’s press release or download the new Mobixell EVO White Paper for more information.
We look forward to optimizing your network long into your future. Yes. There is a future for optimization and mobile broadband, thanks to Mobixell EVO. Whew.
*Again, if you are not familiar with American Baseball legends, or with Yogi Berra quotes in particular, check him out on Wikipedia for a few sparkling examples. He is a genius of accidentally brilliant quotes.
