I sat down with a good friend of mine for some grown-up conversation last weekend.  She and her husband have a lot on their plate right now; they just bought their first home, they have a baby on the way and work around the clock to make sure they save as much as possible before their baby comes. A typical young couple struggling to make it through the current economy. So when she received her cellphone bill last month, she nearly had a heart attack. She went over her data package by only 15MB. But those 15MB DOUBLED her monthly bill.

Of course, there is personal accountability, and she should have checked her balance during the month to make sure this didn’t happen. But with her busy work schedule and frequent appointments with her obstetrician and all the other ‘baby people’, she didn’t have the chance to spend 5 minutes every few days on the phone with a representative just to check her balance. Her story made me think about the Mobixell Interactive Toolbar. If only she had it on her phone all she would need to do is look at her balance from time to time. It would have been right there on her screen, showing her how much she’s used whenever she wanted to know. She could have also used the toolbar to set up alerts for her current balance and usage status, notifying her when she is reaching her data cap.

Mobile operators often provide good customer support when customers come to them. Now, the Mobixell Interactive Toolbar gives operators a way to maintain the relationship with every subscriber on a day-to-day basis. It takes the relationship to the next level and gives subscribers the feeling that they are in control. I’m not a control freak, but who doesn’t like to feel they have some control in their lives? When my mobile operator gives me that feeling, it makes me a fan and strengthens my loyalty.

BTW, if you want to see a great new video about the Mobixell Interactive Toolbar and all the other features it offers, click here.

Tsippi Dach-Paura
Mobixell