My 3-year-old daughter discovered how to use my smartphone. She is now using it so proficiently, that she found the little YouTube icon on my Samsung Galaxy and decided to kill my data package by constantly watching her favorite water slide videos. At age 3, she can’t decide which water slide she likes the most. For the first 2 minutes, she loved the red one. Then a yellow one caught her attention in Related Videos. So she jumped off to that one. But oh, there’s an orange elephant slide she just had to see in the middle of watching the yellow one. Would you believe that watching her made me think about data optimization? Okay, maybe not right there and then. But it did cross my mind just now.
Sitting on the couch next to my daughter, getting dizzy watching her wild ride through water slide video clips, I toyed with the thought of going the Ritalin route to get her to focus. “Just watch ONE clip!” But I held my tongue. (After all she’s only three. BTW, I not advocating medicating toddlers.)
This video-hyperactivity doesn’t seem to fade when childhood ends. It is so typical to us adult YouTube watchers. We can’t even finish watching one video before another video catches our attention. We figure “we’ve got the point, we can now move on to something else”. Maybe we should all be on Ritalin so that we can at least finish enjoying one video. But then again, maybe that would just be too boring. If the solution does not include ADHD meds, at least we can help the operators who have to deal with our video madness.
Take a look at a recent article/interview with Noam Green in Mobile Industry Review to find out more about how user-aware video optimization can serve as a suitable alternative to Ritalin.