Cisco updated their Visual Networking Index, providing very interesting information regarding the broadband usage.
As could have been expected, the VNI continues to focus on video as a significant game changer in broadband traffic. As stated in the VNI “The most striking shift in application mix trends continues to be the growth of video as a percentage of traffic compared to P2P file sharing”.
Video related highlights are therefore:
- Peer-to-peer has been surpassed by online video as the largest category. The subset of video that includes streaming video, flash, and Internet TV represents 26 percent, compared to 25 percent for P2P
- Over one-third of the top 50 sites by volume are video sites. There is a high degree of diversity among the video sites in the top 50, including video viewed on gaming consoles, Internet TV, short-form user-generated video, commercial video downloads, and video distributed via content delivery networks (CDNs). Video sites appeared more frequently than any other type of site in the top 50.
- Contrary to popular belief, none of the top 50 global web sites (by traffic volume) featured explicit adult content. This represents a shift in content compared to the composition of top global web sites two years ago
- Online video fluctuates more than file sharing traffic. Online video’s volatility (defined as the spread of traffic volume during the course of the day) is 51 percent higher than that of file sharing. The peak video hour is 91 percent higher than the average video hour, while the peak file sharing hour is 64 percent higher than the average file sharing hour.
As the graph below shows, the top 50 sites in terms of traffic volume (globally) are dominated by online video, followed by software downloads and updates.