The Mobixell Ad-It Ad Serving module is a fully integrated, high performance, Telco grade ad server, enabling a Mobile-unique behavioral and contextual targeting, users' profile/opt in based
campaigns, and more.
Also, Mobixell's unique Viral marketing module allows operators to capture unique behavioral targeting-related information, based on viral-forwarding user information, social leaders, social networks, and communities.All this information is added to the other behavioral-targeting profiling data to power this information with viral marketing-based analysis.
Mobixell Ad-It provides the operator with the tools to gather, quantify,and analyze the behavioral information that is usually scattered in various places within its network.
It then uses this information, in real-time, to make complex targeting decisions and to allow the operator and advertisers alike to increase the value of the available Ad inventory.
The Ad Serving module then supports the provisioning of campaigns,either by directly managing advertisers, or by connecting through agencies and ad-networks.
