iOS Video



Most streamed video content available today is encoded with Adobe® Flash® technology. But mobile devices running Apple® iOS (Apple iPhone® and iPad®) are not designed to view this enormous and growing selection of news and entertainment content. With Mobixell Seamless Access, mobile operators can deliver Adobe Flash video content to all of their subscribers who use Apple iOS devices.

No Adobe Flash Support in Apple iOS


In addition to video content, soon Mobixell Seamless Access will also make it possible for people with iOS devices to browse websites which use Adobe Flash technology for navigation controls such as menus.


Seamless Access HTML-embedded video toolbar

Solution Benefits

Flash content on iOS devices is an important piece of the total solution for ensuring that subscribers’ video viewing expectations are met.

  • Champion the solution for a problem that irritates many high-value customers when content is not supported by their devices.
  • Competitive advantage: When a mobile operator can offer all Apple iOS users an optimized video experience, their subscribers all get more out of their iPhones and iPads than with other operators.


No Native Support for Flash
Technology with Apple iOS

With hundreds of millions of people using devices running Apple iOS1, customers expect a high level of video quality when viewing video on one of the most advanced and intuitive mobile devices ever invented. But expectations are not met when customers find they cannot watch video or browse many popular sites on their devices because their device does not support Adobe Flash technology. This has led to a considerable amount of frustration as subscribers do not always know why they cannot see sites in the same way they can on their desktop and laptop computers.

The lack of support for Adobe Flash technology on iOS devices has created problems for mobile operators, as well – being held responsible by subscribers, for example, and increased support calls. There are partial client-based solutions available for subscribers; however, they need to be downloaded and installed individually by each customer, weakening the operator’s ability to control the quality of their subscribers’ user experience.

Seamless Access Delivers Flash Video
Content to Apple iPhones and iPads

The Seamless Access 5 clientless solution performs real-time server-side adaptation of Adobe Flash video content to the format supported by the Apple HLS (HTTP Live Streaming) protocol. This helps mobile operators to ensure consistently high quality of experience for all subscribers. With Mobixell Seamless Access, mobile operators can hand over control of the video viewing experience to their customers without payment, app downloads or even configurations.

Rudy Wiryadi, XL Indonesia:

"Mobixell solutions will ensure that we continue to provide excellent mobile user experience, as the popularity of feature phones and smart phones continues to grow. Mobixell Seamless Access enables new exciting opportunities for subscriber services and revenue generating options."

Volker Dietzel,

Swisscom:


"Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams.  We were impressed by Mobixell's video solutions and expertise which allow us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Isaiah Rosenberg, Cellcom:


"We are focused on delivering the optimal variety and quality of video for our mobile users, whilst reducing expenses.  Mobixell Videon scores in all these areas, allowing us to capitalise on the growing demand for mobile video services whilst keeping costs under control."

 

Manoj Dawane, Mauj:

"We are pleased to be joining forces with Mobixell to enable us to fulfill our strategic aims of enhancing our mobile advertising capabilities. The mobile advertising opportunities are huge in the Indian market which now has over 420 million mobile subscribers. We are looking to capitalize on this with a cutting edge solution that will ensure we can manage the advertising inventory of operators as effectively as possible. This partnership combines our expertise in mobile advertising in the region with Mobixell's advanced technology solution which makes for a powerful proposition for operators and brands."

Christian Neuhaus, Swisscom:

"Major sporting events typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics..."